Impact Radius, a fully-integrated suite of products for performance marketing, ad fraud detection and media attribution & analytics, has announced the appointment of David A. Yovanno as chief executive officer.
A seasoned media and technology executive, Yovanno (pictured) has been providing strategic leadership to premier SaaS companies in the MarTech space for more than 16 years. He joins Impact Radius during a period of fast growth and will leverage his strong operational experience to help the company scale.
Per Pettersen co-founded Impact Radius in 2008 and served as CEO since the company’s inception. He will assume the role of executive chairman and chief strategy officer, handing over his current responsibilities to focus his attention on customer-driven innovation.
Pettersen, a serial entrepreneur with an extensive background in technology and product, will continue to shape the company’s vision and product strategy.
“I am thrilled to announce the appointment of David Yovanno as the new CEO of Impact Radius and to have the opportunity to work together again,” said Pettersen.
“Dave is a dynamic, results-oriented leader with deep operational expertise and a proven track record of growing companies through key phases of fiscal development.”
“With our aggressive product roadmap, an increasing depth of product offerings and our rapid global expansion, I needed to free my time to continue innovating for our customers. Dave and I have been talking for months and it just made sense.
“His leadership will help to accelerate our vision and drive toward sustainable, profitable revenue and overall company growth.”
Before joining Impact Radius, Yovanno was CEO of Marin Software, a San Francisco-based global leader in paid search SaaS technology. In this role, he led the company to positive financial cash flow, delivered a new big data infrastructure and led a cross-channel strategy that included two acquisitions.
Prior to Marin Software, Yovanno was president, technology solutions of Conversant, a diversified marketing services company and CEO of Gigya, a SaaS customer identity management platform. Yovanno has also served on the board of the Interactive Advertising Bureau and as a lieutenant and CIO in the United States Navy.
“I’m honored to be joining such a talented team,” said Yovanno. “I have been watching Impact Radius over the years, noting how the company has attacked marketing’s biggest challenges head-on, such as ad fraud and partner management.
“This is a crucial moment in the company’s growth trajectory and believe I can help accelerate the company’s vision of global expansion by investing in people, infrastructure, partnerships and acquisitions.”
