IGA Unveil Latest ‘It Pays to Shop’ Campaign From The Monkeys

IGA Unveil Latest ‘It Pays to Shop’ Campaign From The Monkeys
SHARE
THIS



IGA has launched the next installment in the It Pays to Shop Independent campaign via The Monkeys, celebrating why Australians love to shop with Australia’s biggest independent supermarket network.

Shane Jacobson is back pushing his shopping trolley celebrating Summer in Australia, Robin Walters directed the IGA spots via Curious. IGA’s summer campaign also sees the retailer as the major sponsor of new food and lifestyle program – Aussie Barbecue Heroes – nationally on Channel Seven.

The integrated campaign launched on Wednesday 18th November supported by TV, digital, OOH, print as well as in-store activities.

Metcash’s food and grocery general manager marketing, Madeleine Fitzpatrick said: “This campaign is a continuation of our story of ‘why it pays to shop independent’ and reflects our determination to create a sustainable future for independent business in Australia.

“The new TVC features Shane Jacobson as he resonates with our shoppers and is passionate about supporting independent retailers.

“We know Christmas and Summer are a special time for Australians to entertain with family and friends. The IGA campaign highlights the many entertaining options on offer from the 1500 IGA retailers across the country over the Summer and Christmas period.

“Our summer campaign will be amplified with IGA sponsoring through a new lifestyle BBQ program – Aussie Barbecue Heroes.”

Scott Nowell, ECD at The Monkeys said: “Shopping independent benefits your community and the people around you, which is more important than ever at this time of year.”

Credits

Client: Metcash / IGA Supermarkets

Agency: The Monkeys

ECD: Scott Nowell

Head of Production: Thea Carone

TV Producer: Wendy Gillies

Art Director: Simon Cox

Copywriter: Andrew Fraser

Executive Planning Director: Fabio Buresti

Head of Content Management: Lisa Ramsay

Senior Content Director: Kate McIntosh

Senior Content Manager: Shannon Duhig

Senior Content Manager: Mitch Young

Media: Starcom

PR: Zing

TV Production credits:

Production Company: Curious

Director: Robin Walters

Producer: Daniel Higgins

DOP: Lachlan Milne

Editor: Luke Height

Post House: Alt Fx

Sound Design: Song Zu

 

Please login with linkedin to comment

easter

Latest News

Survival Series: From Experiential Marketing To Desk Manufacturing In A Few Short Weeks
  • Media

Survival Series: From Experiential Marketing To Desk Manufacturing In A Few Short Weeks

The phrase ‘innovate or perish’ has never been more applicable. But as we know, the media and marketing sector is an incredibly innovative industry. As part of our new ‘Survival Series’, B&T will be running through some of the remarkable pivots businesses have undertaken to adjust to the current climate. Experiential marketing business DisplayWise relies heavily […]

The Next Decade Of Marketing: Change Will Be The Only Constant
  • Opinion

The Next Decade Of Marketing: Change Will Be The Only Constant

As Bob Dylan famously said, “the times they are a-changing”. And according to HubSpot CMO Kipp Bodnar [feature image], the change is only starting. 2020 marks the start of a new decade, and what a turbulent start it has been. As the world grapples with a serious health crisis, none of us are sure what […]

Opinion

by B&T Magazine

B&T Magazine
Audi Australia Premieres ‘The Drive’, A 4-Hour Slow TV Film For Social Media
  • Advertising

Audi Australia Premieres ‘The Drive’, A 4-Hour Slow TV Film For Social Media

With the world confined indoors, Audi is offering a way to reconnect with house-bound Australians through the freedom of the open road. Together with partner social media agency We Are Social Australia, Audi Australia has created ‘The Drive’, a 4-hour long slow TV film that allows viewers to experience the soothing nature of a long […]

Out Of Home Remained Relatively Buoyant In Q1, Despite 2.9% Revenue Decrease
  • Media

Out Of Home Remained Relatively Buoyant In Q1, Despite 2.9% Revenue Decrease

The Out of Home (OOH) industry today announced a slight decrease of 2.59 per cent on net media revenue year-on-year in the first quarter of 2020, posting $207.2 million, a dip from $212.7 million for the first quarter in 2019. Digital revenue is sitting at 56.8 per cent of total net media revenue year-to-date, an increase […]

Thrive PR & Communications Launches Thrive Media
  • Uncategorised

Thrive PR & Communications Launches Thrive Media

Australasia’s largest independent public relations agency, thrive pr + communications, has launched a new division, Thrive Media, made up of a collective of Australian and New Zealander specialist journalists, editors, creatives and content producers. Thrive Media delivers a ‘pop up’ or ‘always on’ media unit for brands with a specially assembled team based on the […]

Sydney Brand Team Creates Universal Symbol For Social Distancing With Launch Of #OnePointFivePlease
  • Campaigns

Sydney Brand Team Creates Universal Symbol For Social Distancing With Launch Of #OnePointFivePlease

Physical distancing is an awkward part of our new reality yet reinforcing this vital message to perfect strangers on your government approved daily outing can trigger anxiety in some and complacency in others. To reinforce the importance of our new 1.5 meter distancing rule, Sydney brand consultants Jonathan Samuel and Scott Dunn have launched #onepointfiveplease, […]

Animal Planet To Launch On Fetch
  • Media

Animal Planet To Launch On Fetch

Discovery and Fetch TV announced today that Animal Planet will be launching on the Fetch platform, expanding the partnership further, to a market-leading nine channels. Animal Planet launches on Fetch from Wednesday 8 April with a free trial for all Fetch subscribers until the end of the month. From May 1, Animal Planet will be available in the Fetch Knowledge, Ultimate […]

Seven West Media Partners With CarsGuide
  • Media

Seven West Media Partners With CarsGuide

Seven West Media and CarsGuide today are launching an offering to automotive advertisers using recently uncovered insights that point to a major step change in car buyer behaviour, building on the partnership SWM and CarsGuide announced in October 2019. Commissioned by CarsGuide in 2019, the research confirms the traditional funnel model as out of date […]

IGN To Deliver Global Online Summer Of Gaming Event
  • Media

IGN To Deliver Global Online Summer Of Gaming Event

IGN has revealed its plans for a new global online “Summer of Gaming” event with regularly scheduled programming. With E3 2020 canceled, this new digital event will act as a focal point for potentially millions of viewers looking for all the latest news and impressions around games and the next generation of console hardware. Beginning […]

Cannes Lions 2020 Officially Cancelled
  • Advertising
  • Marketing
  • Media

Cannes Lions 2020 Officially Cancelled

Cannes locals join in a collective sigh of relief after news their town won't be inundated by hordes of wankers in June.

by B&T Magazine

B&T Magazine