Australian food company Heinz has come out with one of the stranger items in their catalogue of late: a breakup survival kit full of hot foods and branded items.
In what will surely be one of the strangest campaigns this year, Heinz are offering to deliver Heartbreak Survival Kits to Aussies who are struggling with a broken heart or the fact that they’re destined to be single forever.
The kit includes packs of Heinz-branded soup and tortellini, an offering of mac & cheese from Kraft, a hot chocolate mix, some fluffy red socks, a tissue box, and a roadmap to mending your shattered romantic life.
Joe Shaw, head of e-Commerce at Heinz Australia, said: “Heinz Heartbreak Survival Kit features some of our top-rated products that will certainly help our customers through life’s key moments, no matter how emotional they may be.”
The Heartbreak Survival Kit can be found on the Heinz To Home website for $25.
