B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Pinterest
  • Federal Election
  • AFL
  • Anthony Albanese
  • NRL
  • WPP
  • AI
  • State of Origin
  • Thinkerbell
  • Channel 10
  • EssenceMediaCom
  • B&T Women in Media
  • Spotlight on Sponsors
  • Meta
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: If You’re In The Throes Of Heartbreak, Heinz Has You Covered
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Campaigns > If You’re In The Throes Of Heartbreak, Heinz Has You Covered
Campaigns

If You’re In The Throes Of Heartbreak, Heinz Has You Covered

Published on: 14th June 2022 at 11:58 AM
Share
1 Min Read
SHARE

Australian food company Heinz has come out with one of the stranger items in their catalogue of late: a breakup survival kit full of hot foods and branded items.

In what will surely be one of the strangest campaigns this year, Heinz are offering to deliver Heartbreak Survival Kits to Aussies who are struggling with a broken heart or the fact that they’re destined to be single forever.

The kit includes packs of Heinz-branded soup and tortellini, an offering of mac & cheese from Kraft, a hot chocolate mix, some fluffy red socks, a tissue box, and a roadmap to mending your shattered romantic life.

Joe Shaw, head of e-Commerce at Heinz Australia, said: “Heinz Heartbreak Survival Kit features some of our top-rated products that will certainly help our customers through life’s key moments, no matter how emotional they may be.”

The Heartbreak Survival Kit can be found on the Heinz To Home website for $25.

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: heinz australia
Share

Latest News

Sumsub Releases ‘The Beast’ For Its Second Consecutive Year To Fight Fraud
20/06/2025
The Underdogs’ Set For Magical MCG Moment Thanks To The Fox’s Fifi, Fev & Nick & Carlton Football Club
20/06/2025
Journalists Megan Pustetto & Alex Jae Launch Female-Led Podcast Network, Kind Regards 
20/06/2025
Your Ad Is Not As Branded As You Think It Is
20/06/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?