IE Launches Its New Brand To Stay Ahead In The Digital Game

IE Launches Its New Brand To Stay Ahead In The Digital Game
SHARE
THIS



As the digital landscape has evolved more than ever in the last few years, digital agency IE has decided to openly straddle the lines between the corporate and startup worlds across the ‘digital frontier’.

The consultancy will now be bringing startup business processes and planning into the corporate world to help build future ready businesses in an ever volatile digital environment.

IE has already proven its excellence at the digital frontier. The brand produced the first ever e-commerce page on Facebook for Nike and prior to the iPad’s first launch, begun development of an iPad application for Lonely Planet.

The consultancy continues to stay ahead of the curve in its relationships with current partners Telstra Digital, Movember, Tourism Victoria and The Sussan Group. IE has been bringing the most current digital practices, like agile methodologies, rapid prototyping and lean business planning processes to these companies in order to future proof their technology investments.

IE partnered with Melbourne based branding agency SouthSouthWest to bring this vision to life. The agency worked with IE in producing the strategic direction of the company and a new look and feel. SouthSouthWest also do work for innovative brands like Google and Nike, so IE knew it was the right partnership to bring the vision to life.

Rhys Hayes, founder and managing partner at IE could not be prouder of the new direction the company is headed in, “We have never been in a more exciting place as an independent company. Our history and brand heritage of a human-centric approach to digital have given us the tools for this new direction. We’re ready for the challenge of bringing startup principles into big corporate businesses.

“We’ve already successfully achieved this with Telstra Digital and other big brands, so the next step is sharing our ‘digital frontier’ practices with the rest of Australia.”

Jonathan Price, founder and director of strategy at SouthSouthWest said of the new change, “The challenge for established businesses now is how they remain relevant to their customer when the playing field is constantly changing. IE are and have always been the masters of this dynamic digital frontier, so devising a refreshed brand positioning which helps tell that story was not a difficult task.”

“Having followed their work over many years, we were honoured that IE chose SouthSouthWest to help them evolve their brand. The business has a very strong strategic vision, so our role was to define the core message and build out a refreshed visual language which brings that message to life.”

 

Please login with linkedin to comment

sa racing

Latest News

Verizon Media Academy Ends For 2021 With Youth Charity Pitch-Off
  • Advertising
  • Media

Verizon Media Academy Ends For 2021 With Youth Charity Pitch-Off

Verizon Media’s talent program has come to an end for the third year, closing with a hybrid pitch-off event for Musicians Making A Difference (MMAD). The Verizon Media Academy class of 2021, made up of 44 emerging leaders from across Australia and New Zealand media, advertising and marketing industry, were given just one hour to […]

Industry’s Gamers Unite For UnLtd’s Virtual Rocket League Comp
  • Advertising
  • Marketing
  • Media

Industry’s Gamers Unite For UnLtd’s Virtual Rocket League Comp

Social purpose organisation UnLtd’s Big Games competition has raised a combined $85,000 for children and young people at risk. Running over five weeks, the competition involved 32 teams from across the advertising, marketing and media industries battling it out virtually for a chance to qualify for the Rocket League final. The tournament culminated in a […]

Sam Worthington And Phoebe Tonkin To Star In New Stan Original Film ‘Transfusion’
  • Media

Sam Worthington And Phoebe Tonkin To Star In New Stan Original Film ‘Transfusion’

Stan has announced that the Stan Original Film Transfusion commenced filming in Sydney earlier this week and will premiere on Stan in 2022. Transfusion is a taut, muscular thriller starring Sam Worthington (Avatar) as Ryan Logan, a former Special Forces operative, who is battling to cope with life after the loss of his wife and is thrust […]

COVID-19 Saw Stock Imagery Return To Harmful Gender Stereotypes
  • Advertising
  • Marketing

COVID-19 Saw Stock Imagery Return To Harmful Gender Stereotypes

According to a decade of data collected by iStock, Australian brands turned to imagery depicting outdated gender stereotypes during the pandemic. Tracking the keyword ‘women’, iStock by Getty Images found that in 2020, ANZ brands and businesses reverted to gender stereotypes. Images of mothers home-schooling were used at almost twice the rate of images of […]

by B&T Magazine

B&T Magazine
Maddison Connaughton Ends Time As Editor Of The Saturday Paper
  • Media

Maddison Connaughton Ends Time As Editor Of The Saturday Paper

Schwartz Media is congratulating Maddison Connaughton on her three years as editor of The Saturday Paper. Connaughton has decided to finish up her editorship this month. “It’s been an honour to edit the paper,” Connaughton said. “The Saturday Paper is one of the brightest voices in Australian media and I have been happy to see […]

Teenage boy wearing headphones works at desk in his bedroom
  • Media

New Research Names Olivia Rodrigo And BTS The Most Popular Study Music

Research from EdBbirdie using Spotify data has identified the most popular songs to study to. After analysing thousands of studying and homework playlists on Spotify, American singer Olivia Rodrigo’s ‘drivers license’ came out as top song to study to. It featured on 48 study playlists, while other top songs included ‘Ophelia’ by The Lumineers, ‘Falling’ […]

Happy woman drinking tea and waving to someone while having video call over desktop PC in the evening at home.
  • Marketing
  • Opinion

Building A Successful Remote Marketing Team

Dayna Stewart is the Business Director – Digital Marketing, Media & Creative Services at The Nudge Group. Here, she discusses the challenges that come with building a successful marketing team when working remotely. Before COVID-19 changed the way businesses work, most marketing teams spent their days together in a meeting room collaborating on the next […]

Opinion

by B&T Magazine

B&T Magazine
Australia’s The Kid LAROI Joins Billie Eilish, Dua Lipa, Olivia Rodrigo And More In iHeartRadio Festival Line-Up
  • Media

Australia’s The Kid LAROI Joins Billie Eilish, Dua Lipa, Olivia Rodrigo And More In iHeartRadio Festival Line-Up

The line-up for the 2021 iHeartRadio Music Festival has been announced as the legendary event returns live in Las Vegas in September. This year, the epic two-day lineup for the iHeartRadio Music Festival main stage will feature performances by Billie Eilish, Cheap Trick, Coldplay, Dua Lipa, Florida Georgia Line, Journey, Khalid, Lil Baby, Maroon 5, Nelly, […]

Shop! ANZ Calls On Industry To Participate In ANZ Shopper And Retail Marketing Industry Survey
  • Marketing

Shop! ANZ Calls On Industry To Participate In ANZ Shopper And Retail Marketing Industry Survey

Shop! ANZ is calling on shopper and retail marketing professionals from all retail related disciplines to participate in the first ANZ Shopper and Retail Marketing Industry Survey in four years. This important research provides a guide of where the retail marketing industry in Australia and New Zealand has come from and what is anticipated to […]