IE Launches Its New Brand To Stay Ahead In The Digital Game

IE Launches Its New Brand To Stay Ahead In The Digital Game

As the digital landscape has evolved more than ever in the last few years, digital agency IE has decided to openly straddle the lines between the corporate and startup worlds across the ‘digital frontier’.

The consultancy will now be bringing startup business processes and planning into the corporate world to help build future ready businesses in an ever volatile digital environment.

IE has already proven its excellence at the digital frontier. The brand produced the first ever e-commerce page on Facebook for Nike and prior to the iPad’s first launch, begun development of an iPad application for Lonely Planet.

The consultancy continues to stay ahead of the curve in its relationships with current partners Telstra Digital, Movember, Tourism Victoria and The Sussan Group. IE has been bringing the most current digital practices, like agile methodologies, rapid prototyping and lean business planning processes to these companies in order to future proof their technology investments.

IE partnered with Melbourne based branding agency SouthSouthWest to bring this vision to life. The agency worked with IE in producing the strategic direction of the company and a new look and feel. SouthSouthWest also do work for innovative brands like Google and Nike, so IE knew it was the right partnership to bring the vision to life.

Rhys Hayes, founder and managing partner at IE could not be prouder of the new direction the company is headed in, “We have never been in a more exciting place as an independent company. Our history and brand heritage of a human-centric approach to digital have given us the tools for this new direction. We’re ready for the challenge of bringing startup principles into big corporate businesses.

“We’ve already successfully achieved this with Telstra Digital and other big brands, so the next step is sharing our ‘digital frontier’ practices with the rest of Australia.”

Jonathan Price, founder and director of strategy at SouthSouthWest said of the new change, “The challenge for established businesses now is how they remain relevant to their customer when the playing field is constantly changing. IE are and have always been the masters of this dynamic digital frontier, so devising a refreshed brand positioning which helps tell that story was not a difficult task.”

“Having followed their work over many years, we were honoured that IE chose SouthSouthWest to help them evolve their brand. The business has a very strong strategic vision, so our role was to define the core message and build out a refreshed visual language which brings that message to life.”


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