Boost Juice has released a clip on social media to introduce its new white chocolate protein ball. And the protein ball flies into the spot in a startling similar way to how Miley Cyrus flew in on a wrecking ball.
The clip – which was posted to Facebook and Twitter last Friday – has already amassed 121 thousand views on Facebook, attracted 281 comments and 911 of Facebook’s new ‘reactions’. Twitter hasn’t been as successful with only two retweets.
We think it’s rather cute. And turns out there’s a lot of things marketers can learn from Miley Cyrus.
Furthering the parody, Boost said its new ball is ready to “twerk it”.
Our new White Chocolate Protein Ball has hit our stores and is ready to twerk it! pic.twitter.com/NKMrjSD1Ze
— Boost Juice (@boostjuiceoz) March 4, 2016