H&R Block is Fascinated by Numbers

H&R Block is Fascinated by Numbers

H&R Block has rolled out its new brand platform, Fascinated By Numbers, with the renewed positioning and accompanying messaging being showcased within a series of advertisements. Developed by Saatchi & Saatchi, the fresh stance and work aims to elevate the brand out of the transactional world of tax, into a more emotional and intelligent cultural space.

Generally people see tax as confusing, complicated and even boring, yet, it plays an integral role in everyone’s lives.

The campaign serves to highlight H&R Block’s expertise in the field, with its intelligence, passion and long-term outlook to tackle the most complex of tax processes.

“We’re proud to stand by the new messaging as it speaks true to the core nature and ethos of the company. Whilst the general population is often overwhelmed by the idea of tax, we love it. You need to be fascinated by numbers to see the potential it allows,” commented Melinda Spencer, H&R Block’s marketing director.

“With H&R Block being the only major consumer brand in the tax return market, it was important to establish a strong connection with the public and deliver above and beyond what they’ve typically come to expect from tax accountants.”

Saatchi & Saatchi was the creative driver for H&R Block’s fresh stance. The new advertisements that depict H&R Block employees captivated by numbers in everyday scenarios will be rolled out across multiple platforms including radio, digital and TV.

As part of the media strategy, developed by Unity, the campaign launches on Sunday July 3 with 30 second TVC spots across all news programs to capitalise on audience interest post-election. Furthermore the strategy will leverage spots in Masterchef on Ten as it enters its final weeks, and all sporting codes including NRL, AFL, Tour de France, Rugby Union, and of course the second week of Wimbledon.

Our positioning will be further amplified by broadcast integration in Rugby Union on Fox Sports and Wimbledon on Seven.

Fascinated by Numbers is a campaign that opens a unique territory for the brand, which will enable H&R Block to grow into broader offerings and services in the future.




Please login with linkedin to comment

Alessandra Nixon Cannes Lions Healthcare

Latest News

Canva Unveils Enterprise Era With Powerful New Workplace Products Debuted At Canva Create
  • Media

Canva Unveils Enterprise Era With Powerful New Workplace Products Debuted At Canva Create

At its first international Canva Create event in Los Angeles today, Canva, the world’s only all-in-one visual communication platform, accelerated its focus on the enterprise, debuting the platform’s biggest overhaul in a decade alongside a range of new workplace products and services poised to redefine the way millions of people work. Lead image: Canva Founders […]

Cashrewards: A Decade Strong!
  • Partner Content

Cashrewards: A Decade Strong!

Cashrewards' CEO muses on the company's 10 year anniversary. Still refusing to answer questions about a possible party.

Partner Content

by B&T Magazine

B&T Magazine
Network 10 Axes Gladiators
  • Media

Network 10 Axes Gladiators

Alas, 10's Gladiators has gone as quickly as it came. Should make for a very wild garage sale, however.