The month of July was a ball of fun on Twitter. From a faux movie starring The Rock and Siri (courtesy of Apple), to Myer bringing Katy Perry’s Witness tour to Australia, Twitter was full of star-struck moments.
Sports and health tech were big topics this month with @LadbrokesAU and @PhilipsHealth sparking conversations. Here are the brands that had Twitter users talking last month:
This month, Apple launched a new campaign for Siri that features The Rock — a powerful combo if you ask Twitter users in Australia who were talking about it for days! Many even tried to figure out if there was actually a real film coming out…
The Rock and Siri dominate the day. Click to watch the film. Boom. #ROCKxSIRI https://twitter.com/Apple/status/888811349668577280
Much to the excitement of many Katy Perry fans, retail giant Myer announced that it will be bringing the pop princess’ Witness tour to Australia.
@FlyAirNZ has always been one for quirky, creative safety videos, so it comes as no surprise that Twitter users loved this latest instalment.
Magical creatures, a couple of giants, a jazzy suit & a whole lot of stunning landscapes. The Fantastical Journey is here. #AirNZSafetyVideo https://t.co/eFvHbbxPnH
Gaming advocate @Bethesda praised the release of two games, Prey and Pyre, which was met with enthusiastic agreement from the Twitter gaming community.
If you only play two games this year w/ the letters P-R-E-Y, check out @ArkaneStudios Prey and @SupergiantGames Pyre! https://t.co/RFQc5ATA6l
As a reaction to President Donald Trump pulling out of the Paris Accord, @ParamountAU announced a sequel to environmental film, An Inconvenient Truth, and encouraged Twitter users to #BeInconvenient to save humanity.
It is RIGHT to save humanity. It is WRONG to pollute this earth. #BeInconvenient ? https://t.co/cElnFzwVrF
Football fans went wild when @Ladbrokescomau posted about Christian Eriksen’s impressive goal during the Tottenham v PSG game in Orlando.
?An thrilling 4-2 win for Tottenham v PSG in Orlando. This screamer from Christian Eriksen ?? #PSGTOT https://t.co/DTmWPwBcTp
This month, @PhilipsHealth announced an interactive Twitter campaign called #PhilipsChat to discuss how technology and data can improve healthcare.
If used properly, technology and data can improve patient lives. How are you using it? #futurehealth #PhilipsChat https://t.co/0e88kq5Ohc
@DefenceJobsAU shares fighter jet pilot Jasmine’s journey into a defence job for Australia.
To celebrate Niall Horan’s 100m streams on Spotify, the former One Directioner discussed his favourite songs and emojis in a video interview, much to the excitement of his fans on Twitter.
Who doesn’t love fried chicken? Promoting their new ‘Dippin’ Bucket’, KFC asked Twitter users to share their favourite dipping sauce combinations.
Our NEW Dippin’ Bucket is here PLUS Gravy. So what’s your fave #sauce #combo ? https://t.co/nAvyFNaU8t
Creative technology platform Bonzai has announced the launch of BrandStory – a new premium mobile ad format. BrandStory offers triple the ad space and 2.8 times greater time in view than single scroll ad formats, addressing the surging demand from brands worldwide for more real estate to drive real results by seamlessly intertwining awareness, exploration […]
B&T went through the looking glass this morning, with editor-in-chief David Hovenden (above) appearing on Channel 7’s The Morning Show to get the general public involved in our search for Australia’s Greatest Ad. Hovenden chatted with Kylie Gillies and stand-in host Matt Doran about what makes a great ad and showcasing some of our favourites […]
Two Australian-born technology providers have joined forces to bring more power and choice to marketers in Australia and New Zealand with mobile messaging that is more local, cost-effective, and integrated. It’s a partnership that sees two Australian software companies come together to deliver a world-class mobile-first solution for marketers building data-driven, personalised, omnichannel campaigns. While […]
Zitcha and Broadsign have teamed up to integrate the Broadsign out-of-home (OOH) advertising platform with Zitcha’s retail media platform. The collaboration empowers retailers to maximise and monetise in-store digital display networks and enables advertising partners to easily view and book available in-store inventory and review campaign performance alongside the retailer’s other media channels. With the […]
Today, 7-Eleven has announced a one-of-a-kind collaboration with the popular Sydney-based anti-resort wear label Double Rainbouu. Dropping tomorrow, December 1, just in time for summer, this limited-edition capsule will infuse the fashion brand’s rebellious spirit with a distinctly iconic 7-Eleven flavour. The unisex collection features five must-have styles comprising two signature Hawaiian shirts, a peaked cap, a bucket hat […]
Australian property site realestate.com.au has announced the extension of its partnership with the Sydney Swans for two further seasons. Lead image: Tom Harley, Owen Wilson and Tom McCartin realestate.com.au has partnered with the Swans since 2016 and has called the back of the club’s iconic guernsey home since becoming a major partner in 2020. This […]
Leading independent media agency, Avenue C, is thrilled to announce the appointment of Paula Lopes as Digital Director. Paula, a seasoned professional with over 17 years experience in the media industry, joins Avenue C from her role as Chief Operations Manager of KINESSO (merger of Reprise, Matterkind, and Kinesso specialities).
oOh!media brought together more than 260 of its sales, operations, commercial, marketing, finance and leadership teams last week for its national annual revenue and growth conference. Held over two days at the picturesque Rydges Resort in Hunter Valley, the event ‘Fusing people and performance’ focussed on how to build a high-performance mindset and how it […]