The month of July was a ball of fun on Twitter. From a faux movie starring The Rock and Siri (courtesy of Apple), to Myer bringing Katy Perry’s Witness tour to Australia, Twitter was full of star-struck moments.
Sports and health tech were big topics this month with @LadbrokesAU and @PhilipsHealth sparking conversations. Here are the brands that had Twitter users talking last month:
This month, Apple launched a new campaign for Siri that features The Rock — a powerful combo if you ask Twitter users in Australia who were talking about it for days! Many even tried to figure out if there was actually a real film coming out…
The Rock and Siri dominate the day. Click to watch the film. Boom. #ROCKxSIRI https://twitter.com/Apple/status/888811349668577280
Much to the excitement of many Katy Perry fans, retail giant Myer announced that it will be bringing the pop princess’ Witness tour to Australia.
@FlyAirNZ has always been one for quirky, creative safety videos, so it comes as no surprise that Twitter users loved this latest instalment.
Magical creatures, a couple of giants, a jazzy suit & a whole lot of stunning landscapes. The Fantastical Journey is here. #AirNZSafetyVideo https://t.co/eFvHbbxPnH
Gaming advocate @Bethesda praised the release of two games, Prey and Pyre, which was met with enthusiastic agreement from the Twitter gaming community.
If you only play two games this year w/ the letters P-R-E-Y, check out @ArkaneStudios Prey and @SupergiantGames Pyre! https://t.co/RFQc5ATA6l
As a reaction to President Donald Trump pulling out of the Paris Accord, @ParamountAU announced a sequel to environmental film, An Inconvenient Truth, and encouraged Twitter users to #BeInconvenient to save humanity.
It is RIGHT to save humanity. It is WRONG to pollute this earth. #BeInconvenient ? https://t.co/cElnFzwVrF
Football fans went wild when @Ladbrokescomau posted about Christian Eriksen’s impressive goal during the Tottenham v PSG game in Orlando.
?An thrilling 4-2 win for Tottenham v PSG in Orlando. This screamer from Christian Eriksen ?? #PSGTOT https://t.co/DTmWPwBcTp
This month, @PhilipsHealth announced an interactive Twitter campaign called #PhilipsChat to discuss how technology and data can improve healthcare.
If used properly, technology and data can improve patient lives. How are you using it? #futurehealth #PhilipsChat https://t.co/0e88kq5Ohc
@DefenceJobsAU shares fighter jet pilot Jasmine’s journey into a defence job for Australia.
To celebrate Niall Horan’s 100m streams on Spotify, the former One Directioner discussed his favourite songs and emojis in a video interview, much to the excitement of his fans on Twitter.
Who doesn’t love fried chicken? Promoting their new ‘Dippin’ Bucket’, KFC asked Twitter users to share their favourite dipping sauce combinations.
Our NEW Dippin’ Bucket is here PLUS Gravy. So what’s your fave #sauce #combo ? https://t.co/nAvyFNaU8t
In this guest post, founders of The Daily Aus Sam Koslowski and Zara Seidler discuss why in order to stay in the game and keep its user, social media giant Facebook needs to do more to combat hate speech… For young Australians, Facebook is on the decline. Unless the platform better responds to its user’s […]
A brave move has paid dividends for Baskin-Robbins Australia who recently announced they won the award for Best Digital Initiative at last week’s QSR Media Awards. Baskin-Robbins Australia’s Master Licensee, Palm Oasis Ventures took a risk in launching a digital winter campaign targeting a new millennial and Gen Z demographic when it partnered with Netflix to launch season 3 of the streaming giant’s most popular show, the sci-fi horror series, Stranger Things.
Leading eCommerce website development agency, Convert Digital, has achieved the coveted Magento Gold Status from Adobe. This accomplishment has been reached following the agency’s continuing work with the Magento 2 platform - platform that is incredibly robust and offers unrivalled flexibility and scalability.
Influencer marketing agency Born Bred Talent has partnered with the Starlight Children’s Foundation to mobilise their talent roster and support the Stream Raiser campaign, contributing over $95k in donations thanks to virtual fundraising efforts. With a combined reach of 6.2 million across Instagram, TikTok and Twitch, 9 Australian influencers contributed 76% of the $124k raised […]
In 2020, the ‘new wave’ of youth consumers have inspired the world with their activism and fundraising, so eGEN is proud to have partnered with UNICEF, Loserfruit and friends to help gamers fight COVID and help the world’s most vulnerable children. The world’s most famous strawberry will be joined by her Click crew for a […]
Silverbullet Data Services Group (Silverbullet), has become one of only four businesses globally to achieve Adobe Specialisation in EMEA for Adobe Audience Manager. Adobe Specialised Partners are acknowledged as the most skilled technical practitioners throughout the global partner ecosystem. Specialisations are earned after organisations achieve a level of certified expertise in an Adobe solution and […]
Food company General Mills has partnered with Zyper, a marketing platform that connects brands with their superfans, to build virtual fan communities for General Mills’ brands. As part of the agreement, General Mills will use Zyper’s software to initially identify the Betty Crocker and Fibre One brands’ top one per cent of fans on social […]
Facebook is continuing its Facebook Australia Groups Impact Fund, today announcing $500,000 in funding for the program. The grant was originally designated for bushfire recovery groups, however, has now been extended to local communities across the country who might be facing hardship. Facebook said it is on the lookout for groups that have a positive […]