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B&T > Marketing > Horror Movie Excorcism Marketing Stunt Goes All The Way To The Vatican
MarketingMedia

Horror Movie Excorcism Marketing Stunt Goes All The Way To The Vatican

Erin M Doyle
Published on: 3rd June 2015 at 2:41 PM
Erin M Doyle
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The latest Twitter frenzy, involving screaming teenagers and a ‘real’ exorcist priest, has just been a clever little marketing stunt for a new Horror film The Gallows. 

The hashtag #charliecharliechallenge has been swirling around the Twittersphere. The game involves using two pens and a paper to create a makeshift Ouija board, drawing a grid on the paper to make four panels-two labelled ‘yes’ and the other two ‘no’. Then players call a ‘demon’ by saying “Charlie, Charlie can we play?” or “Charlie, Charlie are you here?” Depending if ‘charlie’ or ‘gravity’ is present the pencil will move, to the ‘answers’.

A Christian Today article warned these crazy youths not to mess around with demons and the Occult. According to a Vatican-approved exorcist, Spanish priest Jose Antonio Fortea, playing the game “will result in other spirits beginning to enter into even more frequent communication. And so then the person really can suffer much worse consequences from the demons”.

when you run down the hallway screaming and dont get in trouble #charliecharliechallenge pic.twitter.com/vgUQvJGFDa

— isabella nitecki (@izzienitecki) May 26, 2015

#charliecharliechallenge WE FREAKED OUT CAUSE WE ACTUALLY THOUGHT IT WOULD NEVER MOVE https://t.co/agsQArljJP

— Vania Fernandes (@stellabeauty08) June 1, 2015

summoning demons in spanish #charliecharliechallengepic.twitter.com/avonhyLdBi

— vicky b (@victorriabailey) May 27, 2015

So this happened today #charliecharliechallenge pic.twitter.com/V5qvGhUgCp

— baby t (@_tiffanv) May 28, 2015

Wait for it… #charliecharliechallenge pic.twitter.com/XOvt5NTnaj — Sesth Shah (@sesthshah) May 27, 2015

THE TRUTH!!!!!!!!!!!!!#charliecharliechallenge pic.twitter.com/xo0dTQdlTD

— Braden Bullard (@braden_bullard) May 26, 2015

Turns out people and the Vatican are just loosing their minds over a marketing campaign. The #charliecharliechallenge has been created to promote a new horror film The Gallows. According to IMDB the low budget, ‘found-footage’ horror film is about a bunch of students who “20 years after a horrific school play accident, try to honour the anniversary of the tragedy – but soon discover that some things are better left alone.” https://youtu.be/5FIkKpqUx1U

Don’t say his name. #CharlieChallenge #TheGallows pic.twitter.com/VKorz0n86x

— The Gallows (@TheGallowsMovie) May 27, 2015

#CharlieCharlie is coming for you. #TheGallows

— The Gallows (@TheGallowsMovie) May 27, 2015

Once again, a horror film has used clever ‘found footage’ marketing techniques to attract screaming teens.

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Erin M Doyle
By Erin M Doyle
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Erin Doyle is an experienced digital marketing specialist and comms expert.

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