Heinz in the US has created a brand new partner-in-crime for its Ketchup, releasing a new version of its mustard.

In order to celebrate the new hotdog accompaniment, ad agency in the USA, David, has created this quirky ad showcasing the awkwardness old mustard feels when she’s encountered with new mustard at a BBQ.

https://youtu.be/pjrViRknYxI

“We know that people don’t really think about yellow mustard, so we needed to inspire them with a bold creative idea to shake things up a bit,” said Jessica Ryan, associate director of marketing, Heinz Brands at Heinz North America.

“Our new campaign focuses on the idea that Heinz Ketchup has been with the wrong mustard for years, but finally found a mustard that lives up to its high standards of taste.”