Head On Media and tide.pr have been awarded Turkish brand Nocturne’s Australian account, supporting the international brand with a wide breadth of marketing services.
The coveted fashion brand will make its highly anticipated and long-awaited southern hemisphere launch this spring, officially unveiling its Spring Summer ’21 collection to Australians and New Zealanders alike.
Created in 2012, Nocturne has earned a reputation as one of Europe’s top womenswear labels, known for delivering beautifully crafted pieces that make a statement without breaking the bank.
With stores in over 50 countries, and a cult celebrity following including the likes of Gigi Hadid, Nocturne is fast becoming one of Europe’s leading high street brands. The label is thrilled to now include an Australian and New Zealand stamp in its global footprint.
Head On Media and tide.pr will work collaboratively on the account to provide a full-service marketing offering including digital marketing, public relations, e-commerce solutions and social media services.
“Integrating tide.pr alongside our offering at Head On is a strategic partnership that places Nocturne in a strong position for launch across the Australian and New Zealand markets,” said Head On Media managing director Daniel Smith.
Stacey McArdle, director of tide.pr, said: “We’re so excited to be working alongside Head On Media to launch Nocturne to the Australian market and can’t wait to see the response from consumers.”
