B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Pinterest
  • Federal Election
  • AFL
  • Anthony Albanese
  • NRL
  • WPP
  • AI
  • State of Origin
  • Thinkerbell
  • Channel 10
  • EssenceMediaCom
  • B&T Women in Media
  • Spotlight on Sponsors
  • Meta
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: HBF Trials Google Glass In Latest Fitness Craze
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Media > HBF Trials Google Glass In Latest Fitness Craze
Media

HBF Trials Google Glass In Latest Fitness Craze

shae.slater
Published on: 31st October 2014 at 9:43 AM
shae.slater
Share
3 Min Read
SHARE

Group fitness could push-up to a whole new level if a Google Glass trial by Western Australian health insurer HBF proves positive.

The trial, which HBF believes is the first of its kind in Australia, is testing how Google Glass could help deliver a personal trainer experience in a group fitness setting.

Trainers of HBF Fitness, have started using the Glass in a series of in-house trials. The Glass features an app designed specifically for HBF Fitness by HBF’s information technology team.

HBF executive general manager, Health and Wellness Jennifer Solitario said the idea was born from HBF’s desire to become a health partner.

“Providing great health insurance is one thing, but we want to do more. We want to help our members live well and manage their health. HBF Fitness is a great example of this,” Solitario said.

“Now in its third year, our aim was to take peoples’ HBF Fitness experience to the next level by giving them a more tailored workout, while still in a group setting. Google Glass could potentially do this, it’s an exciting concept to be trialling.”

Wearing the Glass, HBF Fitness trainers can:

• View a weather forecast based on their location.
• View participant’s individual health and fitness information and adapt their training accordingly.
• Refer to pre-programmed HBF Fitness session plans and a stopwatch.
• Record and play-back vision.

HBF trainer, Max Tamatoa admitted the Glass would take time to get used to, but its use in a group fitness setting had some encouraging practical benefits.

“We’re always looking for ways to help participants get more from their workouts, so this is an exciting trial to be part of.

“When a participant arrives for a session, we check them in by scanning their unique QR code. This immediately tells me their individual fitness status, including injuries, which allows me to train them at an appropriate intensity,” Tamatoa said.

“And the Glass’s record and play-back feature is really useful for honing technique.”

“Like most tablets or phones, the Glass has an intuitive design which makes moving through
the features quite natural. Like anything new, the more I use the Glass, the more natural it will feel, for me and our participants.”

HBF will continue a test-and-learn approach to its Google Glass trial.

The in-house trial’s success will determine whether the technology is rolled out to all 20 HBF Fitness locations in the future.

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: ADAD, BoxSets, HBO, video on demand
Share

Latest News

Kyle Sandilands & Natalie Barr Feature In The Nightly’s Deep Dive On Influence
20/06/2025
City Of Melbourne Positions Melbourne As The Venture Capital With Campaign Via By All Means
20/06/2025
WPP’s Rob Reilly: AI To Return “Managers To Makers”
20/06/2025
Monks Innovation Chief Henry Cowling: There’s Never Been A Worse Time To Be In Advertising
19/06/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?