Independent agency, The Hallway, has confirmed its appointment by several new clients across healthcare, financial services, travel and technology.
The wins reinforce the agency’s data-driven positioning and focus, delivering measurable outcomes for ambitious clients. They also coincide with The Hallway’s tenth birthday.
The Hallway’s CEO, Jules Hall, said working with clients to grow their business is the agency’s singular focus. “We’ve been around for a decade which is an awesome milestone for us. We’re proud to be able to collaborate with some of the best brands and most ambitious clients in the country.”
As an entrepreneurial business, Hall said The Hallway is still innovating its model. “To be a great independent agency in a market dominated by networks, we just can’t accept the status quo; we’re constantly raising the bar for ourselves and finding better, more effective ways of working with our clients.”
According to Hall, this means analysing business performance, integrating technology and automation platforms, collaborating with in-house analytics teams, as well as providing strategic counsel to clients.
Hall said: “The Hallway does more than respond to briefs; we make it our mission to add value to every conversation about business performance, and we have seen real appetite for this engagement model, particularly amongst future-focused clients, who are fanatical about measuring marketing investment and contributing to growth”
New names on the agency’s client roster include Primary Health Care, one of Australia’s leading healthcare companies. Primary has been supporting quality, affordable and accessible healthcare for the people of Australia for more than 30 years. The Hallway was appointed following a closed pitch, with a wide-ranging remit to deliver end-to-end strategy and associated integrated communications for the medical centres division of the healthcare giant.
Another client to appoint the indie agency is bux.com, a fast growing Australian-owned fintech, primed to disrupt the global money transfer industry. The Hallway was appointed without a pitch and is working with the bux teamto build a brand strategy, as well as delivering advertising and PR, in the run-up to bux launching in other markets.
The Hallway has a penchant for working with ambitious and disruptive businesses, having also been appointed by Flight Network, a new entrant to the Australian online travelland scape. Flight Network’s Price Drop Protection is the only of its kind in Australia, crediting customers the difference when the price of their flight booking drops.
“We clearly love working with fast-growing digital businesses” said Hall, “but we also understand how to help more traditional brands with their transformation, CX and automation initiatives.”
One such company is Rheem, Australia’s most well known hot water brand. Rheem hired The Hallway to design and implement a new CX strategy and experience for both plumbers and the general public.
The new clients join a roster that includes ANZ, Google, JCDecaux, AstraZeneca, The University of New South Wales, Steadfast and Tourism South Africa.
Looking to entice a more progressive audience into the Coopers family, Australia’s largest independent brewery has released a limited edition Hazy IPA. The product has launched via a national OOH and digital campaign in collaboration with Melbourne creative agency, TABOO. TABOO is behind the exciting new illustrative can design, inspired by the Australian landscape. The […]
Ben & Jerry’s has unveiled their latest limited-edition flavour: Unfudge our Future, to urge Australia’s leaders to tackle climate change by making fossil fuels history. The launch aligns with the Federal Government’s preparation of a history-making economic reboot in the upcoming October Budget, with Ben & Jerry’s joining forces with 350.org Australia and the Climate […]
BRITA Australia is today proud to reveal its latest national campaign, ‘Get Your Jugs Out’, starring Australian comedian, Celeste Barber. The quirky campaign encourages Australians to make the switch from bottled water to great tasting filtered tap water, using a BRITA filter jug at home, with the creative brought to life with Celeste’s cheeky, yet relatable sense of humour.
Twitter is saying ‘bye to the reply guys’, allowing users to control who can reply to their Tweets. ‘Reply guys’ have long been an issue on the social media app, where users (often anonymous) frequently comment on posts in an annoying, condescending or otherwise unsolicited manner. Twitter first put these users on notice in May […]
The Virtual Conference Network, an Australian-founded disruptive alternative to video conferencing, has today launched to provide risk mitigation, improved flexibility, new post-event revenue streams, and optimal cost-effectiveness to conference organisers, business leaders and peak bodies. With over 20 years of first-hand experience with the high-risk and costly ways of delivering traditional conferences, co-founders Alex Paine […]
Medallia has appointed Heather Paterson as its new ANZ country manager to drive further growth across Australia and New Zealand. With a strong sales performance and leadership background, Paterson joins Medallia as ANZ country manager following more than seven years with leading SaaS financial technology provider, Intralinks, where she was most recently director for Asia […]
Integral Ad Science (IAS) today announced the launch of “Channel Science”, an industry-leading partnership between Channel Factory and IAS. The Channel Science solution helps advertisers to leverage both companies’ technologies through a single product to ensure their YouTube campaigns are brand-safe, brand-suitable, and performance-optimized. More than ever before, advertisers are searching for ways to streamline their media buying and improve […]