GumGum Signs Multiple New Australian Publishers And Brands

GumGum Signs Multiple New Australian Publishers And Brands
SHARE
THIS



GumGum today announced that it has signed multiple Australian publishers and brands to its visual web advertising platform. It has also appointed a new senior sales manager and expanded its presence to Melbourne in order to meet growing demand from agencies and brands for in-image advertising opportunities.

GumGum launched in the Australian market in March 2016 with foundation partner Bauer Xcel Media and has rapidly added publishers to its network.  Its monthly unique reach in Australia is now over 7 million.

Recent publishers added include IDG Communications (PC World and Good Gear Guide), Evolve Media (Music Feeds, indie music website) and Tone Deaf; it is also in the advanced testing stage with five other significant publishing networks.

The company has also signed campaigns with Australia’s leading media agencies and their brands including Holden (Carat Melbourne), Commonwealth Bank (Ikon), Fiji Airways (Zenith Optimedia), Coty Fragrances (HM Communications), Diageo (MediaVest) Meat and Livestock Australia (Universal McCann) and Horticulture Australia (Ikon).

“Our first four months have been an incredibly intense and productive time for GumGum as we have introduced in-image advertising to the Australian market,” said Jon Stubley, VP ANZ GumGum.

“Australian brands have been quick to realise value of the engagement, high quality audience experience and return on investment that contextually placed in-image offers, along with the ability to easily and efficiently track performance.”

To support its growing customer base, GumGum has appointed Rob Reynolds senior sales manager, Melbourne. Reynolds was previously at Guvera where he was channel and brand partnerships manager. Prior to this he held several account management roles at Bauer Media and ROKT.

Caitlin Svahn, senior account manager will also be seconded to the Australian team from Los Angeles where she has been instrumental in developing GumGum’s go to market sales strategy for almost two years.

GumGum expects to more than double its current headcount by the end of 2016 as it continues to scale in Australia.

 

Please login with linkedin to comment

Caitlin Svahn jon stubley mmw3degrees Rob Reynolds

Latest News

Tinkerbell Is Putting Vegemite On Pizza
  • Marketing

Tinkerbell Is Putting Vegemite On Pizza

Over the years, VEGEMITE has been largely misunderstood across the globe, with Aussies often having to defend the spread and detail exactly “how to” best enjoy the stuff. But as it turns out, Australians have been getting it wrong this whole time! VEGEMITE and Thinkerbell ventured to food mecca New York to recruit Brooklyn Master […]

Subway Makes Return To High Seas With ‘Sink A Sub’ Battleship Game
  • Campaigns

Subway Makes Return To High Seas With ‘Sink A Sub’ Battleship Game

Subway has this week, officially launched its digital game Sink A Sub, with the first $10,000 prize already being awarded to a lucky recipient in Queensland. Subway’s Sink A Sub game is a user-friendly experience based on the infamous naval war board game Battleship. It was successfully launched for the first time in 2020 as […]

NITV Appoints Peter Noble To General Manager
  • Media

NITV Appoints Peter Noble To General Manager

National Indigenous Television (NITV) has announced the appointment of Peter Noble as general manager, to support the continued growth and evolution of the channel dedicated to First Nations voices and perspectives. Noble (pictured) a proud Girramay and Bandjin man, joins NITV with more than 20 years’ experience in the media industry, working across content disciplines […]

Queen Of Aussie Pop Culture Abbie Chatfield Signs Podcast Deal With LiSTNR
  • Media

Queen Of Aussie Pop Culture Abbie Chatfield Signs Podcast Deal With LiSTNR

Reality TV star, influencer and unabashed over-sharer Abbie Chatfield has signed with SCA to bring her hugely popular and fiercely candid podcast, It’s A Lot to Australia’s biggest audio content creator –  LiSTNR. Chatfield’s never been afraid to call out bad behaviour or tell it like it is. And that’s just what people love about […]

Sydney Headshots; Daniel Sommer Photography; Sydney Headshot Photographer; Daniel Sommer
  • Marketing

Cheetah Digital Announces Major CM Group Merger

CM Group, a portfolio of martech companies focused on multichannel digital marketing, today announced its merger with Cheetah Digital under the CM Group name. The merger expands and enhances both CM Group’s and Cheetah Digital’s ability to deliver innovative email, omnichannel, personalization, and loyalty solutions. The combined company will own a broad array of technologies […]

Smart Accelerates CTV Growth Ambitions Via Publica Partnership
  • Advertising
  • Technology

Smart Accelerates CTV Growth Ambitions Via Publica Partnership

Independent ad tech platform Smart has announced a new partnership with connected TV (CTV) ad platform Publica to accelerate its growth ambitions. The integration is a major step in Smart’s commitment to building a scaled, vertically-integrated TV advertising platform for media buyers and sellers following its recent acquisition of global premium CTV demand-side platform (DSP) […]

Edge Creates First Local Campaign For Nevro, “I Am Not My Pain”
  • Campaigns

Edge Creates First Local Campaign For Nevro, “I Am Not My Pain”

Independent creative agency Edge has launched Nevro’s first local campaign, “I am not my pain”. Nevro is a medical technology company offering innovative solutions to chronic pain. Their HFX therapy has been available in Australia since 2011 and is a form of spinal cord stimulation (SCS), where an electrical device is implanted surgically near the […]

IPG Unveils “Remarkable” 15% Q3 Growth
  • Advertising
  • Media

IPG Unveils “Remarkable” 15% Q3 Growth

With COVID behind it and no gigantic meteors on the horizon, Interpublic predicting healthy growth into 2022.

by B&T Magazine

B&T Magazine
Pinterest Announces New Tools, Features and Experiences For Users
  • Media

Pinterest Announces New Tools, Features and Experiences For Users

Pinterest has introduced a new suite of creator and Pinner products and experiences globally, as the platform continues to evolve to become home for the next generation of creators. At its second annual Pinterest Creators Festival, featuring Megan Thee Stallion and Storm Reid.  Pinterest creators Kerin Rose Gold, Wendy’s World, Henri Purnell, Carolina Gelen and […]