e-Cop, a wholly owned subsidiary of Certis CISCO and one of Asia’s foremost managed security service providers, will begin operations under its newly rebranded name, Quann.
The new name stands for the circle of protection, which is inspired from its DNA as a security company.
e-Cop started as one of Singapore’s most successful cyber security company in 2000 but has evolved into one of the fastest growing security companies in Asia. Rebranded as Quann in 2016, the company provides a comprehensive suite of cyber security services to prevent, detect and rapidly respond to cyberattacks effectively.
The rebranding, carried out by Grey Group Singapore, looks to reshape Quann’s brand identity as it becomes a global player in cyber security.
The agency was tasked to create a new brand identity, brand positioning, launch a new company and to complete a 360 communication launch of the brand across Singapore and Asia.
“The inspiration for Quann came partly from the Technology and Scientific background of the brand. It is a concept with the fusion of energy, light, space and time, which represents a forward-thinking organisation,” said Ali Shabaz, chief creative officer, Grey Group Southeast Asia.
“The symbol with its abstract illusion of balance, and the interplay of Light and Energy illustrates the Art and Science approach of Quann in keeping their clients ‘cyber secure’. Just the perfect synergy,” Shabaz added.
“Cyber security is an issue everyone’s aware of, yet until now, delivering it has mostly been IT’s responsibility, and most of the solutions almost entirely technology-focused. But Quann knows that ‘cyber secure’ starts with your company’s culture, and that to achieve it, you have to elevate the conversation – to the C-Suite. It’s been a challenge and a pleasure to help Quann develop this story and drive this shift,” said Judd Labarthe, VP/global strategy director and head of planning, Grey Group Singapore.
Richard Lau, senior vice president, group marketing & corporate communications at the Certis Group added, “Grey Group Singapore has recognized our issues, and this re-branding will seek to engage and connect with the C-suites of businesses about the presence of a strong home-grown company with what Gartner has described as having a formidable presence that literally dwarfs the global players in the Asia Pacific region.
“Quann is set to make a strong stand on what really matters to businesses when they think of cyber security.”
“This isn’t just a mere make-over, but also an opportunity for us to expand and strengthen our service offerings and to be taken as a force to be reckoned with.”
Account Management: Kelveen Soh, Rohit Nair and Madina Kalyayeva
Creative Team: Ali Shabaz, JunJek Low, Aaron Yuan, Marielle Encarnacion, Randip De, Herbert Pradjaja, Shante Lee, Sandeep Bharadwaj, Marco Iodice
Strategy Planning: Judd Labarthe, Rafael Mendonca
Regional PR & Corporate Communications: Huma Qureshi, Pang Yanrong
Twitter was forced to make the unprecedented decision to disable the ability of verified accounts to send tweets following a major hack. The hack saw Barack Obama, Joe Biden, Bill Gates, Elon Musk, Kanye West and Michael Bloomberg attempting to fool their millions of followers with a Bitcoin scam. As well as these major political […]
Acast Marketplace now has a virtual storefront. Advertisers can browse Acast’s global inventory of thousands of monetizable podcasts, and use search criteria to filter a list of shows that best fit their brief and budget. Filters include audience demographics such as age, gender and language, podcast subject categories, and more — and, once selected, the […]
Data science led marketing agency, Jaywing, has won the SEO account for online fashion retailer, Princess Polly, in both Australia and the United States, adding to its ever-growing eCommerce portfolio. The Sydney based agency will be managing the retailer’s search engine optimisation, with the aim of facilitating the brands growth in Australia and the US, […]
The Connect Agency has just announced the launch of their micro influencer booking agency, Connect Engage. The division will represent digital content creators in the kids and family; interiors; and health and wellness spaces to drive brand engagement and reach further. Connect Engage will work alongside the public relations, creative, and talent representation arms of […]
Cashrewards, today announced the appointment of experienced loyalty, data, digital marketing and ecommerce executive Bernard Wilson as its Chief Executive Officer. Wilson previously ran loyalty, data, media and marketplace for Myer and was a senior executive in loyalty and data at WooliesX. He joins from data science and artificial intelligence leader Quantium, where he was […]
As BritBox escalates its plans to launch in Australia later this year, joint venture partners BBC Studios and ITV announce the appointment of Moira Hogan as Country Manager. Tasked with leading the BritBox Australia strategy and team, Moira joins from Network 10, where she was Head of Content and Commercial Partnerships for Digital Media. She […]
Australian Energetic Beauty brand, Bean Body today launches its new campaign #BEANYBODY that breaks convention by featuring every bodies. Captured by Steven Chee and styled by Marina Didovich, with hair by Anthony Nader and makeup by Max May, the campaign features the completely unretouched new faces of Bean Body – 12 inspiring everyday women who […]
A new media platform servicing Australia’s burgeoning legal cannabis industry launches today. Cannabiz is the brainchild of Mumbrella co-founder and former CEO Martin Lane and KlickX founder Kim McKay. It will inform, educate and connect Australia’s legal cannabis sector through its website weekly newsletter, podcast, market intelligence, industry reports, networking events and business consulting services. As […]
Medallia today announced an integration between Medallia Experience Cloud and Adobe Experience Platform (AEP) that gives brands comprehensive insights into the complete customer journey to deliver highly personalised real-time experiences that increase purchase frequency. Customer feedback from Medallia Experience Cloud seamlessly integrates with behavioral data in Adobe Experience Cloud to deliver a single view of […]
“As marketers, we tend to overcook the storytelling process.” That was the message from Carlton and United Breweries head of creative and production Jonathon Bernard, during a special B&T Webinar on Storytelling at Scale, presented in partnership with Shutterstock. “Successful storytelling is the ability for a story to resonate and connect with its audience. As […]
oOh!media’s Queensland market position is set to be bolstered with the appointment of former ARN Sales Director Jamie Wood as the new leader of its Queensland sales team. An experienced and respected industry figure, Wood will enhance the capabilities of the local sales team while delivering strategic leadership and building customer relationships across the portfolio. […]
New research has examined the role of echo chambers in Australia and their impact on society, media and brands, offering guidance to marketers on how to escape the sea of sameness surrounding their industry. The independent study conducted by the human and cultural strategy team of FiftyFive5 and Nine’s marketing solutions division, Powered, examined the […]