The warmer weather is finally here, which means it’s the busiest time for The Lost Dogs’ Home. With litters of new puppies and kittens arriving every week, GPY&R worked with The Lost Dogs’ Home to create an integrated campaign, highlighting the various ways adopting a pet will transform your life.
GPY&R creative director, Jake Barrow, said, “We wanted to show the love animals at the Lost Dogs’ Home have for their trainers, and the love they could give to your family, by simply capturing the very moment when someone they love walks into the room and hopefully their lives.”
The Lost Dogs’ Home communications manager, Martha Coro said, “Everyone here is really excited about our new campaign. The TVC encapsulates the relationship between our staff and the animals in their care and the content films showcase the life changing work our Behaviour Department do every day.”
The campaign launches this week with TV, cinema, content and radio spots, to promote adoptions and donations.
In this opinion piece, Jess Miles, Country Manager ANZ of Integral Ad Science, reflects on the questions surrounding consumer data. The ability to collect consumer data online has revolutionised digital advertising by enabling customised targeting strategies and data collection. This reliance on data has been the cornerstone of many audience targeted strategies enabling marketers to […]
After ten years of board leadership of the young entrepreneurial collective Vibewire, Founder & Co-CEO of Disruptors Co. Gavin Heaton is passing the torch to fellow strategy and creative leader Jye Smith, Founder and Director of branding and design studio DOUBLESTAR CO, who will now take over as Board President.
Lexer, the Customer Data Platform for brands and retailers, today announced it has raised AU$33.5 million in Series B funding, bringing its total funding to AU$43 million. The round was led by Blackbird Ventures and King River Capital, with Series A investor January Capital also participating. Blackbird’s Rick Baker will join the Lexer board. The […]