The warmer weather is finally here, which means it’s the busiest time for The Lost Dogs’ Home. With litters of new puppies and kittens arriving every week, GPY&R worked with The Lost Dogs’ Home to create an integrated campaign, highlighting the various ways adopting a pet will transform your life.
GPY&R creative director, Jake Barrow, said, “We wanted to show the love animals at the Lost Dogs’ Home have for their trainers, and the love they could give to your family, by simply capturing the very moment when someone they love walks into the room and hopefully their lives.”
The Lost Dogs’ Home communications manager, Martha Coro said, “Everyone here is really excited about our new campaign. The TVC encapsulates the relationship between our staff and the animals in their care and the content films showcase the life changing work our Behaviour Department do every day.”
The campaign launches this week with TV, cinema, content and radio spots, to promote adoptions and donations.