Leading experience agency George P. Johnson Australia (GPJ Australia) has announced the appointment of Will Halliday (left of photo) as head of strategy.

Halliday has a distinguished international career spanning 20 years in strategy, innovation and creativity for many of the world’s biggest brands. Will has held senior roles with leading experience and marketing agencies including Imagination, Wunderman and Host, and management consulting groups, Accenture and PWC.

He joins GPJ from Imagination, where he was head of strategy. Previous roles include head of strategic planning at MercerBell and director of strategic planning (Asia) at Wunderman.

Caleb Bush (right of photo), managing director, GPJ Australia, said: “Will excels in the nexus between strategy, creativity and technology. His depth of strategic experience driving business results and building lasting customer relationships for clients will be an invaluable addition to our business, as we take our future-focused, ideas-led experience agency to the next level.”

Halliday said of his appointment: “I’m thrilled to join the dynamic team at GPJ – an experience-first agency that designs and delivers inspired experiences. They are strategically led, creatively driven, executionally flawless. I’m determined to deliver the world’s best brand experiences.”