GPJ Australia Appoints Will Halliday As Head Of Strategy

GPJ Australia Appoints Will Halliday As Head Of Strategy

Leading experience agency George P. Johnson Australia (GPJ Australia) has announced the appointment of Will Halliday (left of photo) as head of strategy.

Halliday has a distinguished international career spanning 20 years in strategy, innovation and creativity for many of the world’s biggest brands. Will has held senior roles with leading experience and marketing agencies including Imagination, Wunderman and Host, and management consulting groups, Accenture and PWC.

He joins GPJ from Imagination, where he was head of strategy. Previous roles include head of strategic planning at MercerBell and director of strategic planning (Asia) at Wunderman.

Caleb Bush (right of photo), managing director, GPJ Australia, said: “Will excels in the nexus between strategy, creativity and technology. His depth of strategic experience driving business results and building lasting customer relationships for clients will be an invaluable addition to our business, as we take our future-focused, ideas-led experience agency to the next level.”

Halliday said of his appointment: “I’m thrilled to join the dynamic team at GPJ – an experience-first agency that designs and delivers inspired experiences. They are strategically led, creatively driven, executionally flawless. I’m determined to deliver the world’s best brand experiences.”




Please login with linkedin to comment

George P. Johnson Australia

Latest News

Sydney Comedy Festival: Taking The City & Social Media By Storm
  • Media

Sydney Comedy Festival: Taking The City & Social Media By Storm

Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]

Global Marketers Descend For AANA’s RESET For Growth
  • Advertising

Global Marketers Descend For AANA’s RESET For Growth

The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA  Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]