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Reading: Gourmet Traveller Pop-up Restaurant Returns For Summer
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B&T > Marketing > Gourmet Traveller Pop-up Restaurant Returns For Summer
Marketing

Gourmet Traveller Pop-up Restaurant Returns For Summer

Luke Robinson
Published on: 12th December 2014 at 9:31 AM
Luke Robinson
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Food and travel magazine, Gourmet Traveller, will return to Victoria’s Mornington Peninsula with its pop-up restaurant at Red Hill winery Avani in partnership with Melbourne’s Gertrude Street Enoteca.

Backed by Cobram Estate and Infiniti Cars, Gertrude Street Enoteca at Avani Winery presented by Gourmet Traveller will see Enoteca co-owner and Gourmet Traveller contributor Brigitte Hafner in the kitchen creating a set menu each day from January 4 to 31, 2015, all in the name of great food, wine and summer enjoyment.

On the restaurant, Gourmet Traveller editor, Anthea Loucas, said: “It’s very much a collaboration between great creative minds and brands, and our passion for great food and wine. We had such a good time last year that we thought we’d better do it all over again, only bigger and better.

“Whether it’s in the pages of our magazine, online via our award-winning website or through an experience such as this, the restaurant activation demonstrates the breadth of cross-platform opportunities available to advertisers that leverages the Gourmet Traveller brand.”

The restaurant will have a more pronounced Italian flavour this year courtesy of guest chef Francesco Rota, a native of Modena and a veteran of Da Noi and Tea Rooms of Yarck.

“It’s all about long lunches and awesome wines,” said Gertrude Street’s James Broadway. “Brigitte just cooks with whatever great produce she finds. It’s very simple – you just come, we feed you and it’s fun.”

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