sports entertainment brand EA SPORTS has selected Goal.com to power Match Day Live within FIFA 15, the upcoming release of the football video game franchise on Xbox One, PlayStation4, and PC.
Match Day Live is an all-new immersive feature in EA SPORTS FIFA 15 that gives fans a window into the real football world by showcasing live news stories, powered by Goal.com content.
This is the first time that live football articles has been featured in the FIFA franchise. Goal.com, one of the world’s largest digital football brands owned by PERFORM, will provide real-time news in 11 languages and covering 20 different leagues, including Barclays Premier League, Spanish Primera Division, Serie A in Italy, German Bundesliga, and Eredivisie in Netherlands.
In EA SPORTS Football Club, fans select their favourite team which determines the dynamic content shown in their Match Day Live hub, ensuring fans receive relevant news, stats, and league information. Match Day Live will be featured in an all-new hub accessible from the home menu of FIFA 15, and the news articles featured will be pulled directly from Goal.com’s live content.
Goal is the world’s largest digital football brand, with 35 editions and over 500 journalists worldwide, attracting over 66.2 million unique users and generating more than 1.2 billion page views per month (July 2014).
“FIFA fans are always connected to their favorite clubs and leagues, and Goal.com is the perfect source to integrate all the right news and stats into Match Day Live to fuel that connection,” said David Rutter, GM, EA SPORTS FIFA. “Goal.com’s massive global network of content creators made the decision easy when looking for a provider that could bring all the latest news to FIFA 15 fans spanning the world.”
Ben Warn, managing director of PERFORM’s Consumer division, commented: “This collaboration brings together two of the world’s leading football brands, offering fans a unique, real-time news service within their gaming experience. Goal’s global reach and the strength of our editorial team – covering every corner of the world – means that we are perfectly positioned to be the premier provider of the feeds that EA SPORTS requires to power this new and exciting feature within FIFA 15.”