Brisbane based out-of-home provider, goa will further look to elevate its charity and community partnerships program.
This will see the family owned organisation donate over $1,000,000 of media value to community groups and charities across the calendar year.
goa’s joint managing director, Chris Tyquin, has said that a community focus has always been a priority for the organisation and that this will continue in 2016.
“Being a family owned business, our long held belief has been that we each have an obligation to make the world a better place, starting in our very own community,” Tyquin said.
“goa’s profits are not necessarily just to provide shareholders with the freedom to do what they want to do, but what they should do.
“We will continue to use the flexibility afforded to us by our digital technology to support a number of community groups, arts organisations and charities, building relationships within the Brisbane community that we truly treasure.”
Amongst dozens of support campaigns including Live Below the Line, Cancer Council Queensland and Queensland Music Festival, in 2015 goa committed to three major partnerships:
- VINNIES CEO SLEEPOUT – goa was Vinnies’ major partner in Queensland, delivering $71,500 in media support and reaching an audience of 650,000 people. goa also donated $25,500 cash toward the cause.
- MUSEUM OF BRISBANE – As principal sponsor, goa delivered $307,500 in media to Museum of Brisbane and reached an audience of 1.3 million people.
- BRISBANE FESTIVAL – As major sponsor of Brisbane’s premier celebration of the arts, the Brisbane Festival, goa delivered $485,000 in media this year, as well as reaching an audience of over 1.6 million people.
Following a rigorous round of online judging by 133 industry experts, The Communications Council today announced that 88 finalists from 24 agencies on behalf of 36 clients have made it into Round Two of the Australian Effie Awards. Finalists will now compete for Effies, Australia’s only awards based on proven advertising effectiveness – across 26 […]
Integral Ad Science (IAS) today announced the launch of “Channel Science”, an industry-leading partnership between Channel Factory and IAS. The Channel Science solution helps advertisers to leverage both companies’ technologies through a single product to ensure their YouTube campaigns are brand-safe, brand-suitable, and performance-optimized. More than ever before, advertisers are searching for ways to streamline their media buying and improve […]
WPP AUNZ has launched its inaugural podcast series, led by WPP AUNZ Chief Strategy Officer, Rose Herceg (pictured). The podcast series will focus on the company’s recent thought leadership study: Secrets & Lies Chapter 4, Humanity & the Machine. Aired over the next few weeks, each discussion will take a deep dive into exploring the role […]
Westpac Group today announced it has partnered with Verizon Media’s Omnichannel DSP across its entire brand portfolio including Westpac Bank, St George Bank, Bank of Melbourne and Bank of South Australia. The new partnership gives Westpac Group access to Verizon Media’s end-to-end strategic marketing and planning capabilities including: first-party data based audience insights; full-service omnichannel […]
Network 10 is set to undergo a massive restructure, leaving a number of high-profile journalists out of a job, including Kerri-Anne Kennerley, Natarsha Belling and Tim Bailey, B&T understands. As first reported on The Sydney Morning Herald, the restructure was announced to staff on Tuesday. As part of the restructuring, the presentation of the weekday […]