GoDaddy, the official website builder partner for the Australian Olympic Team, has launched a multi-channel creative campaign featuring stand-up, writer, Rhys Nicholson.
The “Go For It” campaign tells the story of regional Victoria GoDaddy customers Roxane Coutts and Corrin Elliot, who turned a dream into a thriving business.
Together Coutts and Elliot created Barkery Deluxe Dog Treats, by trusting their instincts, building a website and ‘going for it.’
Through the charm and engagement of Rhys Nicholson – an entrepreneur and GoDaddy customer, along with the relatability and authenticity of Barkery Deluxe Dog Treats founders, GoDaddy is breaking down the barriers to business ownership and inspiring those with a dream to act.
The TV buy will be amplified by a screen-led campaign and complimentary audio, digital and PR program.
It will run nationally until 31 March 2022.
To build on GoDaddy’s award-winning sponsorship of the Australian Olympic Team, the campaign also promotes leading Winter Olympians Belle Brockhoff (Snowboard Cross), Jarryd Hughes (Snowboard Cross) and Matt Graham (Mogul Skiing).
They are all medal candidates for the Winter Olympics and have shared their stories, showing what is possible when you trust your instincts.
The campaign launched as GoDaddy research revealed the value Australian entrepreneurs place on their instincts.
According to the research, 85 per cent of respondents feel it’s ‘important or very important’ to trust your instincts when starting a business.
More than two-thirds (68 per cent) trust their instincts to make business decisions most days, while 84 per cent do so at least once a week.
Around half (53 per cent) said that they feel they’ve relied on their instincts more since the start of the pandemic, while 78 per cent feel that trusting their instincts has positively impacted their business.
Suzanne Mitchell, senior director of marketing, GoDaddy Australia, commented, “Some of the most creative, innovative and rewarding business ideas are yet to be born; with inspiration often curbed by self-doubt.”
She continued, through this campaign, we’re helping to inspire Aussie online business dreamers into action by trusting their business idea and backing themselves.
“There will always be a role for research, data and preparation, but starting a new venture also involves a leap of faith.”
“When imagination, enterprise, instinct is coupled with GoDaddy’s easy-to-use Website Builder and online business solutions, anything is possible,” she said.
Simon Bookallil, founder and CEO, Bashful, added, “For the latest campaign we wanted to portray the moment of inspiration at the foundation of any new business and the bravery it takes to take a chance and go for it.”
“We are speaking to ‘The Dreamers’, the Australians that have dreamt up an awesome business idea but haven’t yet made it happen.”
Credits
Client: GoDaddy
GoDaddy managing director Australia, Tamara Oppen
GoDaddy senior director of marketing, Suzanne Mitchell
GoDaddy senior marketing manager, Andy Sutherland
Creative agency: Bashful
CEO & founder: Simon Bookallil
Creative director & founder: Emil Vrisakis
Head of design: Simon Macias
Senior copywriter: Dan Barrett
Senior art director: Liane Dowling
Strategy director & partner: Guy Marshall
Strategist: Nick Hartland
Senior account director: Ed Popa
Account manager: Harriet Murray
Production company: Photoplay
Director: Scott Otto Anderson
Executive producer: Oliver Lawrance
Producer: Tom Slater
Director of photography: Tony Luu
Production designer: Aaron Crothers
Editor: Mark Bennett
Post production: White Chocolate
Colourist: Ben Eagleton
Sound: Sonar Music
Media agency: Avenue C
Managing partner: Will Chapman
Business director: Anna Cox
Media director: Clare Zappia
Digital director: Mark Zala
Chief strategy officer: Melissa Mullins
Talent: Rhys Nicholson, comedian, writer and entrepreneur
Talent: Roxane Coutts, co-owner of Barkery Deluxe Dog Treats
Talent: Corrin Elliot, co-owner of Barkery Deluxe Dog Treats
