Dentsu Mitchell has announced the appointment of Gary Power (pictured above) as government head of non-campaign, a service specialising in recruitment, tender and functional government advertising.

Power brings considerable experience to Dentsu Mitchell’s government team, having worked in senior roles leading a broad range of clients across Ireland and Australia, including the Victorian government.

He has worked in communications, strategy and content in previous roles over his career, and has proven leadership competences running large and complex clients.

Adrian Roeling, national managing director at Dentsu Mitchell, said: “This newly-created role signifies a progression in our capabilities on non-campaign services, as we continue to strive for excellence in providing holistic communication solution for our government clients.”

Commenting on his new role, Power said: “It’s a great opportunity to move within the Dentsu Aegis Network, and I am looking forward to working with the existing government team to fortify Dentsu Mitchell’s non-campaign expertise.”