Cosmetics marketer Garnier is launching its new Fructis Grow Strong hair care range with an Australian exclusive online film via Publicis Melbourne. Featuring Australian world pro surfer Sally Fitzgibbons and pro BMX rider Kai Sakakibara, the online film captures the brand’s new essence of portraying strength to take life head on – with a race by land and sea.
Fitzgibbons is an Australian professional surfer on the Association of Surfing Professionals World Tour. She was born in Gerroa, NSW Australia, on 19 December 1990. Sakakibara is an Australian male BMX rider, representing his nation at international competitions. He competed in the time trial event at the 2015 UCI BMX World Championships.
Showcasing the best of Australian city and surf culture, Fitzgibbons and Sakakibara race their way through the breaking waves and paved streets of Queensland’s coastline.
This latest Publicis Melbourne spot marks a new direction for the Fructis Brand as it looks to create engaging market relevant content that is both entertaining and brand focused.
The film has been cut as long form content for social media as well as 15 second promo pre-rolls for YouTube. Since its launch last week the new work has accrued more than 570,000 Facebook views and 110,000 YouTube views.
Aurelie DeCremiers – Marketing Director, Consumer Division L’Oréal Australia
Client – Madeleine Curran – Marketing Manager, Garnier, L’Oréal Australia
Client – Josh Croall — Senior Brand Manager, Garnier Hair Care, L’Oréal Australia
General Manager – Georgie Pownall
Creative Director – Ryan Petie
Senior Writer – Adam Ferrie
Senior Art Director – Peter Cvetkovski
Senior Account Director – Emma Salmon
National Head of Broadcast & Content – Vicki Lee
Production Company – Taxi
Director: Justin McMillan
Producer: Mark Bishop
The Post Lounge Melbourne
Editor: Sue Schweikert
Composer: Johnny Green
Please login with linkedin to commentAustralian Open
In this guest post, CTO of Wiise, Hamish Browne (pictured below), says tech’s new focus on privacy will lead to new rules and new ways of doing business for marketers… With the delicate balance between customer data and privacy in the spotlight like never before, the potential emergence of new standards and business models, is […]
Businesswoman, reality TV star, and social media personality Kim Kardashian has posted an ad for mysterious cryptocurrency Ethereum MAX [EMAX]. In a post on her Instagram story – where she has 228 million followers – Kardashian wrote: “Are you guys into crypto????” “This is not financial advice but sharing what my friends just told me […]
Great Southern Bank has launched a brand campaign this week, ‘Happily Clever After’, coinciding with its name change from Credit Union Australia, bringing to life its purpose of helping all Australians own their own home. The journey to changing from Credit Union to Great Southern Bank began back in 2020. When Australia’s largest customer-owned bank, […]
Nine has promoted Jo Clasby to the role of commercial director – publishing, where she will report to Nick Young. She was previously director of client partnerships – publishing. Her new role establishes her at the same level of seniority as Anthony Smyth, commercial director – radio. Smyth was promoted at the start of this […]
Hospitality giant Accor is shining a light on the joy of cities through its newest campaign, ‘Go ALL Out’, which launches in Australia and New Zealand today. The gateway to the ‘Go ALL Out’ campaign is ALL – Accor Live Limitless, a lifestyle loyalty program that integrates rewards, services and experiences throughout the Accor portfolio […]
Global affiliate and partner marketing firm Silverbean has secured new contracts with 13 major Australian brands and is now working to double the size of its Asia-Pacific team. Silverbean launched in Australia in 2019 and has seen steady growth through its work with retailers. Now, with 15 new brands joining the Silverbean portfolio, the agency […]
Tourism PR and marketing agency GTI has announced the appointment of longtime media executive Jenny Pham as its new general manager of marketing and strategy. Pham (pictured above) will lead the agency’s marketing division with responsibility for strategy, media and consumer marketing, while GTI founder and managing director Sarah Anderson remains as the day-to-day lead […]
Clipboard, a free professional networking platform for the hospitality industry, has announced it will seek to raise its next round of funding via equity crowdfunding platform Birchal. This will power its vision to transform the way the fragmented hospitality industry connects, shares experiences, markets and recruits. With a growing member database of over 24,000 hospitality […]