Fuso Canter Encourages Tradies To Upgrade Their Work Utes Via Akkomplice

Fuso Canter Encourages Tradies To Upgrade Their Work Utes Via Akkomplice

Independent creative agency Akkomplice has launched a new campaign for the Fuso Canter truck range, encouraging tradies and small business owners to upgrade from their work utes to a gutsier Fuso Canter truck – without the need to upgrade their licence.

The campaign uses real fail videos of overloaded, underpowered work utes unable to get the job done, before showing how the Canter can more easily and legally carry bigger, heavier, longer loads.

Glenn Dalton, Chief Creative Officer at Akkomplice said, “I recently bought some timber to build a pergola, and when the forklift loaded the 3.6m lengths on my little trailer, there was an obvious disconnect between my weekend-warrior ambition and my rusty trailer’s ability.

“With Initial social engagement figures off the charts, we hope the ‘Ute can’t be serious’ campaign triggers the same realisation for many tradies who have outgrown their poor work utes.”

“It’s been great to deliver a social-first campaign for a brand like Fuso that eschews the usual cliches of this category and captures attention from mobile screens to the walls of worksite dunnies around the nation,” added Kenny Hill, Founder of Akkomplice.

The campaign is live now on social platforms, across News Corp digital sites and out of home around worksite locations.

CREDITS:

Client:              Fuso Truck & Bus, Australia: Mat Shiels, Eloise De Rauch, Alex Mueller

Agency:           Akkomplice: Glenn Dalton, Lee Spencer-Michaelsen, Nathan Herbertson, Joan Lim, Kane Gray, Soraya Darwish, Vic Concha, Ellen Valerio, Kenny Hill

Media:             Peter Tait, Kaylene Tunney (Speed Media). Social Media: Ryan Blunden (Akkomplice)

Production:     Positive Ape: Richard Hamer, Jason Byrne / Akkomplice

Music:             Ack Kinmonth




Please login with linkedin to comment

Akkomplice Fuso Center

Latest News

Sydney Comedy Festival: Taking The City & Social Media By Storm
  • Media

Sydney Comedy Festival: Taking The City & Social Media By Storm

Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]

Global Marketers Descend For AANA’s RESET For Growth
  • Advertising

Global Marketers Descend For AANA’s RESET For Growth

The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA  Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]