Freeview’s Hybrid TV service FreeviewPlus is now in more than 10 per cent of Australian households.
The last quarter saw a 35 per cent surge in households due to accelerated Christmas sales, increase in compatible TV sets and the brand new ‘Keeping up with the Freemans’ TV campaign.
Eight out of the top 10 smart TV manufacturers now range FreeviewPlus-enabled devices which puts FreeviewPlus on track to double its penetration into Australian homes in 2016.
“With the connection rate for FreeviewPlus-enabled TVs topping 65 per cent, the next year will be one of great growth for usage of FreeviewPlus,” Freeview CEO, Liz Ross, said.
“We are confident in our continued and sustained growth and now that we have so many manufacturers on board with the majority of their TV’s now FreeviewPlus enabled we will gain rapid market penetration as consumers buy new TVs.”
“We have an ambitious program of other Hybrid and IP innovations launching across 2016 which will only serve to strengthen the appeal of free-to-air TV for Australian viewers.”
Mature global markets support the strong growth of hybrid TV services, with Germany, for example, having already achieved penetration of over a third of German households.
Key points from the data include:
- More than 35 per cent increase in Hybrid TV households (since 30 September 2015)
- Eight out of top 10 Smart TV manufacturers have FreeviewPlus-enabled TVs
- More than 80 per cent of Smart TVs sold (Q4 2015) are FreeviewPlus enabled
In this guest post, founders of The Daily Aus Sam Koslowski and Zara Seidler discuss why in order to stay in the game and keep its user, social media giant Facebook needs to do more to combat hate speech… For young Australians, Facebook is on the decline. Unless the platform better responds to its user’s […]
A brave move has paid dividends for Baskin-Robbins Australia who recently announced they won the award for Best Digital Initiative at last week’s QSR Media Awards. Baskin-Robbins Australia’s Master Licensee, Palm Oasis Ventures took a risk in launching a digital winter campaign targeting a new millennial and Gen Z demographic when it partnered with Netflix to launch season 3 of the streaming giant’s most popular show, the sci-fi horror series, Stranger Things.
Leading eCommerce website development agency, Convert Digital, has achieved the coveted Magento Gold Status from Adobe. This accomplishment has been reached following the agency’s continuing work with the Magento 2 platform - platform that is incredibly robust and offers unrivalled flexibility and scalability.
Influencer marketing agency Born Bred Talent has partnered with the Starlight Children’s Foundation to mobilise their talent roster and support the Stream Raiser campaign, contributing over $95k in donations thanks to virtual fundraising efforts. With a combined reach of 6.2 million across Instagram, TikTok and Twitch, 9 Australian influencers contributed 76% of the $124k raised […]
In 2020, the ‘new wave’ of youth consumers have inspired the world with their activism and fundraising, so eGEN is proud to have partnered with UNICEF, Loserfruit and friends to help gamers fight COVID and help the world’s most vulnerable children. The world’s most famous strawberry will be joined by her Click crew for a […]
Silverbullet Data Services Group (Silverbullet), has become one of only four businesses globally to achieve Adobe Specialisation in EMEA for Adobe Audience Manager. Adobe Specialised Partners are acknowledged as the most skilled technical practitioners throughout the global partner ecosystem. Specialisations are earned after organisations achieve a level of certified expertise in an Adobe solution and […]
Food company General Mills has partnered with Zyper, a marketing platform that connects brands with their superfans, to build virtual fan communities for General Mills’ brands. As part of the agreement, General Mills will use Zyper’s software to initially identify the Betty Crocker and Fibre One brands’ top one per cent of fans on social […]
Facebook is continuing its Facebook Australia Groups Impact Fund, today announcing $500,000 in funding for the program. The grant was originally designated for bushfire recovery groups, however, has now been extended to local communities across the country who might be facing hardship. Facebook said it is on the lookout for groups that have a positive […]