Freeview’s Hybrid TV service FreeviewPlus is now in more than 10 per cent of Australian households.
The last quarter saw a 35 per cent surge in households due to accelerated Christmas sales, increase in compatible TV sets and the brand new ‘Keeping up with the Freemans’ TV campaign.
Eight out of the top 10 smart TV manufacturers now range FreeviewPlus-enabled devices which puts FreeviewPlus on track to double its penetration into Australian homes in 2016.
“With the connection rate for FreeviewPlus-enabled TVs topping 65 per cent, the next year will be one of great growth for usage of FreeviewPlus,” Freeview CEO, Liz Ross, said.
“We are confident in our continued and sustained growth and now that we have so many manufacturers on board with the majority of their TV’s now FreeviewPlus enabled we will gain rapid market penetration as consumers buy new TVs.”
“We have an ambitious program of other Hybrid and IP innovations launching across 2016 which will only serve to strengthen the appeal of free-to-air TV for Australian viewers.”
Mature global markets support the strong growth of hybrid TV services, with Germany, for example, having already achieved penetration of over a third of German households.
Key points from the data include:
- More than 35 per cent increase in Hybrid TV households (since 30 September 2015)
- Eight out of top 10 Smart TV manufacturers have FreeviewPlus-enabled TVs
- More than 80 per cent of Smart TVs sold (Q4 2015) are FreeviewPlus enabled
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