QMS continues to ‘Switch On’ Queensland with the launch of its newest iconic digital billboard ‘The Fort’, situated in the heart of Brisbane’s busy entertainment precinct, Fortitude Valley.
The landmark digital billboard, dominates the major intersection of Wickham and Gipps Streets and is strategically positioned to target two key traffic streams; airport bound traffic and northbound traffic flowing out from the CBD and South Eastern suburbs off the Storey Bridge.
Adjacent to the entrance of Brisbane’s Chinatown, the architecturally designed landmark site, offers uninterrupted viewing and extended dwell times as well as the latest in digital screen technology from Daktronics.
‘The Fort’ provides advertisers with significant reach of this highly sought after area of Brisbane, delivering more than 1.5 million contacts, or 3.1 million contacts when combined with QMS’ existing iconic digital ‘The Valley’, situated nearby on busy Barry Parade.
QMS CEO, Barclay Nettlefold said, “As we move into FY17 we are pleased to continue our digital expansion throughout Brisbane and the Gold Coast with the addition of ’The Fort’, enabling us to deliver eight landmark digital billboards in premium locations throughout this key outdoor market.