“Fool Me Once, Shame On You. Fool Me Twice, Shame On Me.” UNSW Facebook Page Hacked Again

“Fool Me Once, Shame On You. Fool Me Twice, Shame On Me.” UNSW Facebook Page Hacked Again
SHARE
THIS



The University of New South Wales (UNSW) has had a headache of a weekend with its Facebook page being hacked not once, but twice in the past 72 hours.

It was the University’s open day this weekend as well, meaning hordes of potential students were flocking to the grounds and various UNSW media channels to see what’s in store.

The hack has seen a heap of click-bait type links put up, many featuring scantily clad women and science claims.

The posts have since been removed. A statement from UNSW said: “There was a second security breach of UNSW’s Facebook page late last night. The University regained control of the pages early this morning and the offensive posts were removed. UNSW has put in place additional security measures around its Facebook pages.”

There hasn’t been any official statement about how the hack occured, however Lewis Sheids, social strategist at N2N Communications and Fuel Communications, said there’s speculation it was due to a phishing email.

“In this situation the Page Admins are removed, leaving the channel entirely at the mercy of the people who have claimed the page,” he explained. “However, there are a number of ways this can be avoided, such as setting up Login Approvals on Facebook. This two factor authentication system requires users to enter a code Facebook sends them to login – making it harder for phishing software to gain access in the first place.”

While not on the scale of the recent Ashley Madison hack that saw user details of the extramarital affair website leaked onto the internet, the hack does bring up questions of online security, particularly for social media platforms.

It’s the age old saying of ‘Fool me once, shame on you. Fool me twice, shame on me’, said Nastasia Marjanovic from PR agency, Straight Up PR.

“Being hacked twice raises concerns about cyber security, and confirms that not even big organisations and industry bodies are safe,” she said. “Although UNSW’s demographic is young and some would have found the posts humorous, it’s the prospective students and parents that see this as a bigger concern than just a Facebook hack. These greater scale hacks seem to be happening more and more, and all our security fears about the Internet are finally coming to life.

“The University needs to acknowledge the problem, be honest about the situation, apologise and ensure it won’t happen again.”

In terms of how brands can avoid this happening to them, Alex Lefley, director, consumer and digital at PR agency Edelman, stressed brands need to use a management system.

“For example, using a management tool such as Adobe Social or Facebook’s business manager tool, allows users different levels of access and posting ability so the publishing of content can be very strictly managed and controlled,” he said. For disclosure, Adobe is a client of Edelman.

“In addition, it’s critical to change passwords on a regular basis – at least monthly or if there is a suspected cyber attack or Twitter Storm.”

How the hack has actually affected the brand remains to be seen, however some of the reviews on the Facebook site have been pretty tongue-in-cheekily positive.

Screen Shot 2015-09-07 at 10.34.42 AM Screen Shot 2015-09-07 at 10.34.36 AM

UNSW says it’s still working with Facebook to be able to access the page again.

Please login with linkedin to comment

Advertising Standards Bureau junkee media Leadership ZO Fitbit Challenge

Latest News

72andSunny Unveils First Campaign For Plant-Based Drink Brand Australia’s Own
  • Advertising
  • Campaigns

72andSunny Unveils First Campaign For Plant-Based Drink Brand Australia’s Own

Freedom Foods and 72andSunny Sydney have launched the first advertising campaign for Australia’s Own range of plant-based beverages. The campaign introduces a new visual world and identity for the brand and captures the healthy, positive feeling you get when spending time in nature and when consuming Australia’s Own certified-organic, plant-based beverages. As well as featuring […]

Are You Paying Too Much In Search Marketing?
  • Partner Content

Are You Paying Too Much In Search Marketing?

Are you paying too much for search marketing? Discover the awful truth here. Or, alternatively, look at the invoice.

Partner Content

by B&T Magazine

B&T Magazine
Nine APAC Finalists In One Club’s Young Guns 19 Competition
  • Advertising

Nine APAC Finalists In One Club’s Young Guns 19 Competition

Nine creatives from APAC are among the 94 finalists from 27 countries in The One Club for Creativity’s prestigious Young Guns 19 competition, celebrating international creative professionals age 30 or younger. The finalists from APAC are: Hiu Ching Kung, graphic designer, Hong Kong Lam Ieong Kun, graphic designer, illustrator, indego design, Macau Raxenne Maniquiz, graphic designer, illustrator, Santa Maria (Philippines) Kiyotaka […]

Adflow’s Regional OOH Coverage Expands By 60%
  • Media

Adflow’s Regional OOH Coverage Expands By 60%

OOH transit company Adflow has announced the success of the first phase of its regional expansion program. Adflow’s regional footprint has increased by 60 per cent to now include 65 regional locations. With 9.1 million people living regionally in Australia (growth of 1.1 per cent experienced in the 19/20 Financial year) and most regional centres […]

Freshworks Starts Trading On Nasdaq, Valued at $13.7 Billion
  • Technology

Freshworks Starts Trading On Nasdaq, Valued at $13.7 Billion

Freshworks, a leading software company, has started trading on the Nasdaq Global Select Market, marking an important milestone for the company. The company priced its IPO at US$36 per share (AU$49.76), raising about US$1 billion (AU$1.4B), resulting in a total market capitalisation of AU$13.7 billion  (US$10B). Freshworks, which was founded in India, has strong roots […]

SLIK Announces Four New Key Hires
  • Marketing
  • Media

SLIK Announces Four New Key Hires

Independent creative agency, SLIK, has made significant changes to its full service creative offering with four hires across management, creative and production.

How Retailers Can Maximise Their Results This Sales Season
  • Marketing
  • Technology

How Retailers Can Maximise Their Results This Sales Season

Black Friday Cyber Monday (BFCM) is the biggest player in the holiday shopping game and Google’s most recent research suggests consumer interest for the peak sales season starts much earlier than retailers may realise. The pandemic has fundamentally changed buyer behaviour over peak sales season, with Google suggesting that global consumer interest in Black Friday […]