Deep Heat has announced its partnership with fitness expert, chiropractor, and TV personality, Dr. Tim Robards to launch Deep Heat Pro Sports Prep Massage Lotion and Deep Heat Pro Sports Recovery Massage Oil.
These two new products represent a new line of products from Deep Heat aimed at muscular preparation, prevention, and recovery.
Robards, who first rose to fame on the Channel 10 series, The Bachelor, has used his platform to help Aussies get fit, and live a well-rounded and active lifestyle through his health and fitness program, The Robards Method.
Robards said, “I couldn’t be more excited to team up with Deep Heat Pro to launch this new product range. Deep Heat Pro Sports Prep Massage Lotion will make sure your muscles are prepped and primed for whatever physical challenges you may face.
“The Deep Heat scent reminds me of the pre-game hype and energy pump I used to experience before running onto the field! Now, I use it to kick me into performance mode, ready to give 110 per cent.
“Whether you’re trying to take things to the next level on the footy field, ramping up your gym or TRM sessions or even training for that triathlon, this is the go-to product for any aspiring athlete and sports fan.”
Deep Heat’s head of marketing, Fiona Scrymgeour, added, “We are very pleased to be working with Dr. Tim Robards on the launch of Deep Heat Pro.
“His expertise in health and fitness and his commitment to physical excellence fully embodies what Deep Heat Pro is about. It’s a fantastic opportunity to have Tim showing fitness and sports enthusiasts, first-hand, the benefits of Deep Heat Pro at the Men’s Health Survival of the Fittest race.
“We’re also very much looking forward to working with Tim to create engaging video content for our ongoing Deep Heat Pro influence and social media campaign. As well as having Men’s Health and Women’s Health on board to help tell Australia about these amazing new products.”
The announcement of this partnership will see Robards training with the Deep Heat Pro products and representing the brand at the world’s largest fitness obstacle course, Survival of the Fittest. The event will be held in Sydney in December this year.
The obstacle course, sponsored by Men’s Health, boasts 10 kilometres of 50 obstacles, including an 8ft high wall and army assault course.
Credits:
Client: Mentholatum
PR: F4WARD Agency
Media: The Library
