Fitness Expert And TV Personality Unveiled As Deep Heat Pro Ambassador

Fitness Expert And TV Personality Unveiled As Deep Heat Pro Ambassador

Deep Heat has announced its partnership with fitness expert, chiropractor, and TV personality, Dr. Tim Robards to launch Deep Heat Pro Sports Prep Massage Lotion and Deep Heat Pro Sports Recovery Massage Oil.

These two new products represent a new line of products from Deep Heat aimed at muscular preparation, prevention, and recovery.

Robards, who first rose to fame on the Channel 10 series, The Bachelor, has used his platform to help Aussies get fit, and live a well-rounded and active lifestyle through his health and fitness program, The Robards Method.

Robards said, “I couldn’t be more excited to team up with Deep Heat Pro to launch this new product range. Deep Heat Pro Sports Prep Massage Lotion will make sure your muscles are prepped and primed for whatever physical challenges you may face.

Screen Shot 2016-04-27 at 4.57.09 pm

“The Deep Heat scent reminds me of the pre-game hype and energy pump I used to experience before running onto the field! Now, I use it to kick me into performance mode, ready to give 110 per cent.

“Whether you’re trying to take things to the next level on the footy field, ramping up your gym or TRM sessions or even training for that triathlon, this is the go-to product for any aspiring athlete and sports fan.”

Deep Heat’s head of marketing, Fiona Scrymgeour, added, “We are very pleased to be working with Dr. Tim Robards on the launch of Deep Heat Pro.

“His expertise in health and fitness and his commitment to physical excellence fully embodies what Deep Heat Pro is about. It’s a fantastic opportunity to have Tim showing fitness and sports enthusiasts, first-hand, the benefits of Deep Heat Pro at the Men’s Health Survival of the Fittest race.

“We’re also very much looking forward to working with Tim to create engaging video content for our ongoing Deep Heat Pro influence and social media campaign. As well as having Men’s Health and Women’s Health on board to help tell Australia about these amazing new products.”

The announcement of this partnership will see Robards training with the Deep Heat Pro products and representing the brand at the world’s largest fitness obstacle course, Survival of the Fittest. The event will be held in Sydney in December this year.

The obstacle course, sponsored by Men’s Health, boasts 10 kilometres of 50 obstacles, including an 8ft high wall and army assault course.

Credits:
Client: Mentholatum
PR: F4WARD Agency
Media: The Library

 




Latest News

It’s Friday Quiz Time Again!
  • Media

It’s Friday Quiz Time Again!

Take B&T's trivia quiz for your chance to win a $100 booze voucher and possible cirrhosis of a major internal organ.

by B&T Magazine

B&T Magazine
Big data technology and data science illustration. Data flow concept. Querying, analysing, visualizing complex information. Neural network for artificial intelligence. Data mining. Business analytics.
  • Marketing

SenateSHJ Launches New Trans-Tasman Practices

SenateSHJ has launched a new digital, data and insights capability designed to help clients tackle the growing complexity of communication challenges. SenateSHJ Digital, Data and Insights (DDI) will combine the firm’s existing Digital and Insights functions to create a Trans-Tasman capability focused on digital communication, and the generation and use of data to improve communication. […]

New BrandStory Format From Bonzai Allows 3x More Ad Space on Mobile
  • Media

New BrandStory Format From Bonzai Allows 3x More Ad Space on Mobile

Creative technology platform Bonzai has announced the launch of BrandStory – a new premium mobile ad format. BrandStory offers triple the ad space and 2.8 times greater time in view than single scroll ad formats, addressing the surging demand from brands worldwide for more real estate to drive real results by seamlessly intertwining awareness, exploration […]

B&T’s Search For Australia’s Greatest Ad Heads To Channel 7
  • Advertising

B&T’s Search For Australia’s Greatest Ad Heads To Channel 7

B&T went through the looking glass this morning, with editor-in-chief David Hovenden (above) appearing on Channel 7’s The Morning Show to get the general public involved in our search for Australia’s Greatest Ad. Hovenden chatted with Kylie Gillies and stand-in host Matt Doran about what makes a great ad and showcasing some of our favourites […]

by B&T Magazine

B&T Magazine
Opinion: The Tall Planner’s Kate Smither On The DBA Dilemma
  • Opinion

Opinion: The Tall Planner’s Kate Smither On The DBA Dilemma

The science is not in question – smarter people than I, with far more data, have codified it. The logic is not up for grabs…it makes sense that creating mental shortcuts to your brand keeps you at the top of your mind. Lead image: Kate Smither – Owner, The Tall Planner I wouldn’t even take […]

Opinion

by B&T Magazine

B&T Magazine
African woman using a cellphone in an office alone
  • Marketing

Ortto & Tall Bob Partner To Deliver Better SMS & MMS For Australian & NZ Businesses

Two Australian-born technology providers have joined forces to bring more power and choice to marketers in Australia and New Zealand with mobile messaging that is more local, cost-effective, and integrated. It’s a partnership that sees two Australian software companies come together to deliver a world-class mobile-first solution for marketers building data-driven, personalised, omnichannel campaigns. While […]

Slew Of New Hires At Snap Inc.
  • Media

Slew Of New Hires At Snap Inc.

Snap Inc. has announced a number of new recruits. B&T unaware if it positively impacted SEEK's share price.

Reddit Gets Playful Brand Refresh
  • Technology

Reddit Gets Playful Brand Refresh

This will be of interest to any Reddit fans, graphic designers or lovers of an orange so bright it burns the retinas.

Zitcha & Broadsign Partner To Drive Global In-Store Retail Media Market
  • Advertising

Zitcha & Broadsign Partner To Drive Global In-Store Retail Media Market

Zitcha and Broadsign have teamed up to integrate the Broadsign out-of-home (OOH) advertising platform with Zitcha’s retail media platform. The collaboration empowers retailers to maximise and monetise in-store digital display networks and enables advertising partners to easily view and book available in-store inventory and review campaign performance alongside the retailer’s other media channels. With the […]

Double Rainbouu & 7-Eleven Launch Exclusive Summer Fashion Label
  • Marketing

Double Rainbouu & 7-Eleven Launch Exclusive Summer Fashion Label

Today, 7-Eleven has announced a one-of-a-kind collaboration with the popular Sydney-based anti-resort wear label Double Rainbouu. Dropping tomorrow, December 1, just in time for summer, this limited-edition capsule will infuse the fashion brand’s rebellious spirit with a distinctly iconic 7-Eleven flavour. The unisex collection features five must-have styles comprising two signature Hawaiian shirts, a peaked cap, a bucket hat […]