Finch Launches ‘Humans Of Melbourne’ Campaign

Finch Launches ‘Humans Of Melbourne’ Campaign

Finch, a financial app that helps millennials pay friends, split bills and create groups to track shared expenses, today launched their “Humans of Melbourne” campaign.

The campaign is a video series that captures the moments that matter – at home, on the weekend, or on holidays.

Today it launched the first in its series, “Travellers of Melbourne” and will be followed by other social groups and cities.

Finch co-founder and CMO Shahirah Gardner said: “Humans of Melbourne explores the sharing of experiences and the inevitable sharing of costs between groups of friends.

“We currently have hundreds of groups on Finch using it for holidays, housemates, families, sports clubs and other social scenarios.

“It’s not just about paying and requesting money, it’s about making the entire experience as fun and seamless as possible by combining social and financial.”

Kicking off with the “Humans of Melbourne: Travellers Edition”, Finch is giving away the Ultimate Route 66 Road Trip to one lucky winner and three of their friends, which includes return flights to LA plus one week car hire.

“At Finch, we’re all about living your best life and taking the road less travelled,” Gardner said.

“Our customers have taken Finch on all kinds of adventures, from the 2018 World Cup to Croatia, Japan, and Hawaii.

“Personally, Route 66 in the USA is on our bucketlist which is why the Ultimate Road Trip experience is up for grabs!”

The ads are running across digital and social.

Please login with linkedin to comment

Finch humans of melbourne

Latest News

AFR Remya Ramesh head of digital experience at Coles for BOSS Young Executive of the Year  Wednesday 16th June 2021 Photo by Eamon Gallagher
  • Media

AFR BOSS Names Winners Of 2021 Boss Young Executives Awards

In a year where ‘business as usual’ is anything but, AFR BOSS reveals six of Australia’s most inspirational and outstanding young leaders who excelled during the pandemic. The six have been crowned the 2021 BOSS Young Executives in the prestigious awards program, now in its 18th year. Run in conjunction with global leadership consulting firm […]

QMS Renews Contract With Manboom
  • Marketing

QMS Renews Contract With Manboom

On first inspection, B&T was hoping to bring you some manboobs news here. But as you'll see, it's a girdle-free read.

Marketing strategy on digital mobile platform - cross-device tracking programmatic advertising and multi targeting with laptop and mobile phone gadgets.
  • Technology

Index Exchange And MediaMath Join The Human Collective

HUMAN Security (formerly White Ops) today announced two new founding Human Collective members: Index Exchange and MediaMath. Together they participated in thought-provoking panel discussions during the recent IAB Tech Lab CTV & Video Advertising: Growing with Standards virtual event where they emphasized how important it is to work together in the fight against fraud on […]

by B&T Magazine

B&T Magazine
SCA Appoints Cathrine McVeigh To Head Of Audio Production And Operations
  • Media

SCA Appoints Cathrine McVeigh To Head Of Audio Production And Operations

SCA has announced the appointment of Cathrine McVeigh to head of audio production and operations. She will be part of the content leadership team. In the newly created role, McVeigh will oversee the creation of SCA’s new audio production and content operations hub and lead a combined team across the country to deliver a rapidly […]