Finch, a financial app that helps millennials pay friends, split bills and create groups to track shared expenses, today launched their “Humans of Melbourne” campaign.
The campaign is a video series that captures the moments that matter – at home, on the weekend, or on holidays.
Today it launched the first in its series, “Travellers of Melbourne” and will be followed by other social groups and cities.
Finch co-founder and CMO Shahirah Gardner said: “Humans of Melbourne explores the sharing of experiences and the inevitable sharing of costs between groups of friends.
“We currently have hundreds of groups on Finch using it for holidays, housemates, families, sports clubs and other social scenarios.
“It’s not just about paying and requesting money, it’s about making the entire experience as fun and seamless as possible by combining social and financial.”
Kicking off with the “Humans of Melbourne: Travellers Edition”, Finch is giving away the Ultimate Route 66 Road Trip to one lucky winner and three of their friends, which includes return flights to LA plus one week car hire.
“At Finch, we’re all about living your best life and taking the road less travelled,” Gardner said.
“Our customers have taken Finch on all kinds of adventures, from the 2018 World Cup to Croatia, Japan, and Hawaii.
“Personally, Route 66 in the USA is on our bucketlist which is why the Ultimate Road Trip experience is up for grabs!”
The ads are running across digital and social.