Campaign: Fernwood Launches ‘Bricks and Clicks’ Program

Campaign: Fernwood Launches ‘Bricks and Clicks’ Program
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For the first time in Australia, Fernwood is transforming the fitness industry by launching a national innovative online and in-club program.

The Fernwood Angels campaign, created by Honey Communications and Melbourne agency, The Taboo Group, is a revolutionary ‘bricks and clicks’ program and a true game changer.

The campaign is brought to life with bold insightful statements and sexy silhouettes across digital, social, TV, print and outdoor. As Executive Creative Director, Fiona Leeming comments, “Women know we have to break through bad habit hell in search of a sexier silhouette. This campaign showcases a program that offers a fresh and more supportive alternative to the many ball-breaking regimes out there.” The Fernwood Angels are three health and fitness coaches who share their knowledge and expertise in mindset, nutrition and exercise online with Fernwood’s signature 28 Day Breakthru™ backed up by the in-club experience.

Says, Diana Williams, Fernwood founder: “The first 28 days after joining a gym is the most crucial time to set someone up to succeed; and having the 28 Day Breakthru™ as part of Fernwood’s New Member Experience offers twice the support by allowing women to learn and discover online as they begin their gym membership.”

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