FCA Australia has appointed Cummins&Partners as their strategic and creative partner after an extensive competitive pitch, extending an almost decade-long partnership.
Cummins&Partners has retained the Jeep and Fiat brands while adding the Alfa Romeo brand to their remit.
The re-appointment comes at an incredibly exciting transformative stage across FCA Australia’s brand portfolio as they relaunch, focusing on rebuilding consumer trust and changing the way they do business across Australia.
FCA Australia Director of Marketing Communications, Tom Noble, said, “There were really solid and strong responses from all of the agencies involved in the pitch process, but Cummins&Partners’ strategy, creative thinking and long term relationship with FCA ultimately won the day.
There’s a great opportunity for Jeep, Alfa Romeo and Fiat in Australia. Jeep is iconic and we know we need to rebuild trust in this brand. Alfa Romeo and Fiat are over 100 years old each; they are part of the fabric of the automotive industry.
Jeep, Alfa Romeo and Fiat are iconic brands with bold personalities and we look forward to building creative campaigns that resonate with Australians and drive real results for our business.”
Chris Jeffares, Cummins&Partners CEO said, “Jeep was a foundation client for us almost 10 years ago and we are proud of the distinctive and effective creative work we did. We look forward to working with them again to help rebuild consumer trust in Jeep and create more awareness around Alfa Romeo and Fiat in Australia.”
