Ex-Maxus CEO Replaces Sean O’Brien As Carat’s APAC Boss

Ex-Maxus CEO Replaces Sean O’Brien As Carat’s APAC Boss

Dentsu Aegis Network has announced the appointment of Jonathan Chadwick as CEO of Carat Asia Pacific.

With over 22 years’ media agency experience, Chadwick (pictured above) has held a range of senior leadership roles around the world which include managing the Unilever relationship across the APAC region, and leading the Nike assignment in Europe and then globally.

Chadwick was also previously the CEO of Maxus Australia.

Jonathan Chadwick

Jonathan Chadwick

He replaces Sean O’Brien (main photo), who was been appointed as chairman of Dentsu Aegis Network Media. In this newly created role, O’Brien will oversee Carat, Vizeum, dentsu X, MKTG, and Posterscope.

Nick Waters, chief executive of Dentsu Aegis Network Asia Pacific, said: “It’s great to bring Jon into the group. He has an exceptional range of experience in the media business and has a strong focus on client service, product quality and team culture.

“He is a wonderful fit for Carat, which is the world’s leading media agency and consistently recognised by RECMA as the highest-quality agency in Asia Pacific.

“Sean’s is a new role and is designed to help us manage the portfolio of agencies in a streamlined and efficient manner.

“Each of the agency leaders is responsible for managing their business, clients and people, but will work to a single collective agenda under Sean’s direction increasing synergies and effectiveness.”

Both appointments are effective in early July.




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