Independent international design agency Cowan has relaunched in Australia, and has appointed former Landor managing director Dominic Walsh to lead its local division.
Walsh, whose departure from Landor was confirmed by WPP in June, will lead the business from the newly-created Sydney office in addition to the already established Melbourne office.
He will partner with chief creative officer Bob Price, who has also recently joined from Leo Burnett, where he was a globally-focused executive creative director in both the US and Russia.
The Cowan Australia team will work seamlessly with existing Cowan offices in Beijing, Shanghai, Singapore, Ho Chi Minh City and London to offer an integrated international service for clients such as Tesco, Johnson & Johnson, Nestlé, Danone and Coca-Cola.
Cowan founder and executive chairman Mark Cowan said: “We’ve achieved double-digit growth in Southeast Asia, China and London over the past five years.
“We have a culturally diverse international team with over 120 people, who between them speak over 15 languages.
“The relaunch of our Australian business, together with the addition of Dominic and Bob, signals our firm intention to help take Cowan’s clients’ brands to the next level.”
Commenting on his appointment, Walsh said: “Today’s brand marketers have three pressing needs.
“They need to influence their points of transaction including packaging, physical stores, e-commerce and every other touchpoint where there is a value exchange between brands and customers.
“To meet those needs, we’ll be building our innovations expertise to add to our existing skills in retail and packaging.
“Secondly, they must understand – and become relevant to – the rising Asian consumer. We have been established in the region for more than a decade and are well-placed to assist Australian clients who are increasingly looking to Asia as part of their growth strategy.
“Finally, brands need agency support that’s as agile and entrepreneurial as the start-ups taking their market share.
“They need solutions that are fast, high-quality and value-based. Until now, they’ve struggled to find agencies that can deliver all three elements. That’s what we’re here to do.”
Price added: “It’s refreshing to be embracing the agility, strategic rigour and creative firepower of an independent operator such as Cowan, especially at such a pivotal time for brands.”
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