Ex-Edelman Duo Launches New Corporate Communications Agency

Ex-Edelman Duo Launches New Corporate Communications Agency
SHARE
THIS



Two former Edelman consultants today launched Forge Communications, a new communications and reputation management consultancy to serve Australian clients. Forge Communications will harness the power of narratives to build and protect reputations and to mutually benefit clients and society.

Forge is the joint creation of former Edelman Managing Director, Scott Thomson (pictured right), and senior consultant, Amy Watson (pictured left). Scott joined Edelman London in 2002, and held leadership posts in Europe, North America, and Asia Pacific. Amy joined Edelman Canada in 2017 and moved with the firm back to her native Australia in 2019.

Amy and Scott have helped build and protect the reputations of some of the world’s most valuable brands and advised clients on some of the most high-profile crises of the past decade.

“It’s a tough environment today for building and sustaining brand reputations,” Scott commented. “Leaders are looking for smart and adaptable advisors who they can trust to understand their unique circumstances, act in their best interests, and help them stay on the front foot.”

Responsible business practices will be a core part of the new firm’s ethos. “We’re inspired by businesses that are stepping up to the plate and addressing the big issues of the day,” Amy said. “We want Forge to play a part, which is why we’re signing up to the 1% for the Planet initiative and dedicating a minimum of one day per employee per quarter to volunteering in the community.”

“With Forge, we’re excited to have the latitude to create the culture we want, partner with clients we admire and do meaningful work that makes a difference,” Scott concluded. “The momentum we’re already seeing shows there’s great demand in the market for our brand of consulting.”

Please login with linkedin to comment

Forge

Latest News

Creating Efficiencies in the Age of Consumer Privacy
  • Marketing

Creating Efficiencies in the Age of Consumer Privacy

In this opinion piece, Jess Miles, Country Manager ANZ of Integral Ad Science, reflects on the questions surrounding consumer data. The ability to collect consumer data online has revolutionised digital advertising by enabling customised targeting strategies and data collection. This reliance on data has been the cornerstone of many audience targeted strategies enabling marketers to […]

Opinion

by Kathleen Farmilo

Kathleen Farmilo
Jye Smith Named President Of Vibewire Board
  • Media

Jye Smith Named President Of Vibewire Board

After ten years of board leadership of the young entrepreneurial collective Vibewire, Founder & Co-CEO of Disruptors Co. Gavin Heaton is passing the torch to fellow strategy and creative leader Jye Smith, Founder and Director of branding and design studio DOUBLESTAR CO, who will now take over as Board President.

Australian CDP Lexer Raises $33.5M In Funding
  • Technology

Australian CDP Lexer Raises $33.5M In Funding

Lexer, the Customer Data Platform for brands and retailers, today announced it has raised AU$33.5 million in Series B funding, bringing its total funding to AU$43 million. The round was led by Blackbird Ventures and King River Capital, with Series A investor January Capital also participating. Blackbird’s Rick Baker will join the Lexer board. The […]