GroupM-owend global data and measurement-driven agency Essence has announced the appointment of James Luty as the client partner for Google in Australia and New Zealand.
The newly-created role sees Luty handling client management for Google – the agency’s longstanding client – in the local market.
Prior to joining Essence, Luty was the national head of business growth at Reprise Media. He also previously worked in a number of media roles both locally and in the UK.
Essense Australia managing director Jovy Gill said: “We’re delighted to add James to the continually expanding team. With his wealth of media and client management experience, James is a huge asset to the business.”
Commenting on his appointment, Luty said: “I’m thrilled to take on a role that will allow me to focus on a terrific brand and deliver real value to the client.