Emotive, the specialist social video content marketing agency based in Tamarama, has announced Jamie Crick (pictured above) has been promoted into the newly created role of Social Media Director. Reporting directly into CEO & Founder Simon Joyce, Crick will lead the agency’s expanding social media amplification offering.
“Everything we do is through the lens of audience’s passions and their behaviour in social media. It’s critical that we have an experienced leader that is plugged into social video culture. Jamie gives us exactly that – he has been a pioneer in this space,” said Joyce.
Key to the role is building on Emotive’s momentum in the influencer video marketing space.
Crick added, “We know that video is the most engaging format for brands and we’ve seen the power that influencers have in moving their audiences to act.
“We also know that it can be tricky to get right; whether it’s identifying and recruiting the best influencers; finding the content sweet spot for the audience, influencer and brand; or making sure that the work is delivered in an accountable way. My role is to help brands get this balance right.”
Emotive also announced the appointment of John Principe (JP) in the role of social strategy manager. Principe joins Emotive from DT and Slingshot, and will work closely with Crick and the team in building out social media solutions.
“Content is everywhere. The task is to create content that adds to our audience’s lives, something they truly care about and pay attention to. Emotive is at the forefront of branded video content, and it’s exciting to be a part of the team on this journey” Principe said.
Please login with linkedin to commentclosure
Streaming giant Netflix has questioned the feasibility of local content requirements in its submission to the government’s ‘Supporting Australian Stories on Our Screens’ options paper review. The review follows the ACCC’s Digital Platforms Inquiry, from which the government identified existing Australian content obligations as a topic of interest in the development of a platform-neutral regulatory […]
A brave move has paid dividends for Baskin-Robbins Australia who recently announced they won the award for Best Digital Initiative at last week’s QSR Media Awards. Baskin-Robbins Australia’s Master Licensee, Palm Oasis Ventures took a risk in launching a digital winter campaign targeting a new millennial and Gen Z demographic when it partnered with Netflix to launch season 3 of the streaming giant’s most popular show, the sci-fi horror series, Stranger Things.
Leading eCommerce website development agency, Convert Digital, has achieved the coveted Magento Gold Status from Adobe. This accomplishment has been reached following the agency’s continuing work with the Magento 2 platform - platform that is incredibly robust and offers unrivalled flexibility and scalability.