Pizza chain Eagle Boys is doing its bit for the family budget by proving that size really does matter with its 15-inch pizzas being among the largest and best value for money in the Australian pizza industry.
While customers are criticising manufacturers for sneaking smaller-sized products onto the supermarket shelf, Eagle Boys pizzas has maintained its hefty size and represent a hearty meal for friends and family.
Eagle Boys general manager retail Nick Vincent said customers were accustomed to manufacturers cutting their costs by shaving the size of chocolate bars, packets of chips, their favourite breakfast cereals and even their soap, toilet rolls and tissues.
“Eagle Boys is constantly looking at how it can make its customers happy through its menu and special offers,” Vincent said.
“It’s a tough time for many households and if you are looking for a treat that is going to feed the whole family, an Eagle Boys feast demonstrably offers the best value for money.”
In a cheeky, 15 second TV campaign the Eagle Boys mascot shows off his 15 inch Mega Meatlovers pizza, which is unquestionably bigger than other large pizzas available in the market.
The advertising is intended to promote the Mega Meatlovers campaign, running through May to mid-July.
Coinciding with the 2015 footy season, Eagle Boys has introduced a range of four limited-time only family-sized 15 inch pizzas including; Tropical Mega Meatlovers, Ultimate Mega Meatlovers, Deluxe Mega Meatlovers and Hot Chick Mega Meatlovers.
“Sales of the special edition pizzas have exceeded expectations and proven to be a hit with Australia’s pizza lovers,” Vincent said.
Over the 11-week campaign, customers will be able to purchase from the new range of Mega Meatlovers pizzas for $9.95 each pick up.
The latest instalment of Dairy Australia’s “Buy. Support. Enjoy Aussie Dairy,” campaign has launched via elmwood. The ad aims to highlight the health benefits of getting your daily dose of dairy while also supporting local farmers and communities. The new Enjoy phase of the Dairy Australia campaign follows on from the initial scene-setting campaign, (around […]
Andrew Piccoli spent his career overseeing some of Australia’s most memorable ad campaigns. Now, he has turned his attention to a particular area of passion: children’s literature. Now retired, Piccoli spent the COVID-19 lockdown writing the story of Dexter the Dahu for children aged between five and nine. He has donated a copy of the charming […]
Outdated and modelled legacy measurement metrics being used by OOH companies have hindered confidence in the channel. Robin Arnold [pictured], Chief Technology Officer for LENS Technology & Analytics explores the few hero systems emerging to bring trust back to the channel. What do marketers really want? It’s a hard, nuanced question that has many answers. […]