Drugstore Sydney Aligns With Pollenizer For New Client Offering

Drugstore Sydney Aligns With Pollenizer For New Client Offering
SHARE
THIS



Drugstore, the innovation and start-up consultancy launched in Sydney last month, has formed its first business partnership by entering a collaboration with high-profile technology incubator business Pollenizer.

Drugstore Sydney was launched jointly on June 16 by Publicis Worldwide and ZenithOptimedia to help clients manage and succeed in a business environment where disruption is impacting many major industries. Starting with the Pollenizer partnership, Drugstore Sydney will provide large-scale clients needing step-changing innovation with access to small entrepreneurial businesses that have the innovations, but need access to scale.

“This is a three-way collaboration,” said Iona Macgregor, chief strategy officer of Publicis Worldwide Australia. “Publicis brings its world class brand strategy and creative skills to the table. ZenithOptimedia brings the highest standards of media innovation and execution and Pollenizer brings its internationally recognised credibility as an incubator of entrepreneurial businesses.”

Drugstore Sydney will offer clients digital innovation strategy, training, tech immersion and programs to bring them closer to the technology and entrepreneurial thinking of the startup world.

Drugstore Sydney is jointly managed by Iona Macgregor and Aaron Michie, ZenithOptimedia’s chief innovation officer. Michie said, “With Pollenizer in the building we can be more agile in bringing clients closer to incubation methodologies and entrepreneurs, while also giving Pollenizer greater access to the scale of our blue-chip clients.”

Phil Morle from Pollenizer said: “Drugstore Sydney is a highly advantageous platform for all by combining the innovation agility of startups with the firepower of brands. Between ZenithOptimedia and Publicis there are an extensive group of clients that will benefit from this new collaboration.”

Please login with linkedin to comment

dinosaurs Michelle Hutton Oracle Marketing

Latest News

Highsnobiety Partners With Citizens Of Culture To Help Lead Its Media Partnerships In Australia
  • Media

Highsnobiety Partners With Citizens Of Culture To Help Lead Its Media Partnerships In Australia

Culture-leading publisher Highsnobiety continues to evolve its local operations with the appointment of Citizens of Culture as its strategic partner across media operations within Australia.  Highsnobiety is a premium global brand dedicated to cultural pioneers, with work spanning across digital platforms, print media, documentaries, cutting edge events, a shopping platform and a full service creative […]

Investigation Reveals That Amazon Destroys Thousands Of Dollars Of Unsold Stock, Including Laptops, TVs And Face Masks
  • Technology

Investigation Reveals That Amazon Destroys Thousands Of Dollars Of Unsold Stock, Including Laptops, TVs And Face Masks

An investigation by British broadcaster ITV has found that Amazon is destroying millions of items in unsold or returned stock. The report specifically focuses on one of the 24 warehouses the company has in the UK. According to ITV News, the destroyed items are largely unused and new, either returned items or those which never […]

by B&T Magazine

B&T Magazine
Witchery Partners With GlamCorner To Boost Subscription Shopping
  • Media

Witchery Partners With GlamCorner To Boost Subscription Shopping

Australian fashion brand Witchery has partnered with B Corp GlamCorner as part of GlamCorner’s subscription box offering as the demand for everyday essentials soars. This partnership marks another milestone for the Australian fashion industry towards becoming more circular and introducing more paths to reduce textile waste. Customers nationally will be able to rent more of […]

Curry Club For COVID-19 Relief, Powered By UnLtd, Challenges AdLand To Raise $100,000
  • Marketing
  • Media

Curry Club For COVID-19 Relief, Powered By UnLtd, Challenges AdLand To Raise $100,000

The media, marketing and creative industries are being encouraged to host their own ‘Curry Club for COVID’ before 30th June to help meet the ambitious $100k target set by its organisers. Curry Club for COVID, which was conceived by long-time adtech executive Peter Bray, sales director at Impact, and is powered by industry social purpose organisation […]

by B&T Magazine

B&T Magazine
UnLtd’s ‘Goals for Good’ Soccer Tournament Celebrates 10 Years
  • Media

UnLtd’s ‘Goals for Good’ Soccer Tournament Celebrates 10 Years

The UnLtd Cup is returning for its tenth consecutive year, marking a decade of soccer shenanigans that’s raised nearly $500,000 for children’s mental health charity, KidsXpress. On July 22-23rd, 28 teams from across the industry will battle it out on the soccer field in the two-day tournament at Sydney University Sports and Fitness Centre, Darlington. […]

Mobile Pnone Shopping Online With A Debit Card
  • Marketing
  • Technology

Ultra Commerce Acquires Vesta eCommerce

Australian-bred company Ultra Commerce has acquired New Zealand-based company Vesta eCommerce, a global software business providing leading product data management solutions. The recent acquisition is a significant move for the business, which is Australian born, owned, and headquartered, but has built out a global presence as it pursues rapid growth in the eCommerce market. Connecting […]

Crater Teams Up With Director Luna Laure For ‘Harry’s Story’, Canteen’s Newest Campaign
  • Campaigns

Crater Teams Up With Director Luna Laure For ‘Harry’s Story’, Canteen’s Newest Campaign

Canteen’s latest campaign features the combined talents of Director Luna Laure and creative agency Crater. The campaign strives to raise awareness for young people affected by cancer. The awareness campaign centres around Harry Barentson, who at 12 years of age found out his pregnant mum had cancer. The campaign aims to bring awareness to Canteen’s […]