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Reading: New Campaign Says Boozing And Swimming Don’t Mix
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B&T > Advertising > New Campaign Says Boozing And Swimming Don’t Mix
Advertising

New Campaign Says Boozing And Swimming Don’t Mix

Phoebe Jamieson
Published on: 5th March 2015 at 6:54 AM
Phoebe Jamieson
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The Victorian Department of Justice is taking a new approach to highlighting the risks of alcohol consumption when in and around the water with a new campaign from Loud&Clear.

The campaign encourages Victorian men to stay safe around water by highlighting parts of their life they’ve worked hard for, but could lose, by drinking alcohol and then going for a swim.

The integrated campaign is targeted at men aged 25-39 and features online video, radio, digital and social media executions.

https://www.youtube.com/watch?v=fauKIeavONE

The 30-second online and radio ads feature a slightly intoxicated ‘Darren’ and his friends relaxing by a river in a typical camping setting. Darren mentions he might go for a swim, when his mates start calling ‘shotgun’ on (claiming) his prized possessions (Xbox, car, boat) if he drowns. The ad also outlines the importance of deterring your mates from drinking and swimming.

The Don’t Drink and Drown campaign forms part of the Victorian Government’s annual water safety program. Play it Safe by the Water is a community safety campaign that aims to increase safety around water in a bid to reduce the number of fatal and non-fatal drowning incidents in Victoria.

Agency: Loud&Clear

Client: Victorian Government Department of Justice:
Client Contacts:  Romina Reale, Andrew Ellis
Agency Producer: Julie Rutherford
Creative Director: Joel Beath
Account Director: Sarah Mundine
Writer: Jordan Prosser & Sam Burns
Production House:  Honey Commercial Films
Director: Chris Sferrazza
Producer: Jilly Howe
DoP: Edward Goldner
Editor/Post: Ryan Brett -Manimal Post
Sound Production: Alley
Engineer/Producer: Rodney Lowe
Audio Producer: Theresa Valka

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By Phoebe Jamieson
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I love what I do, I love making brands shine and I love rolling up my sleeves and getting stuck in. I am a natural communicator and as such my work is not work, but a pleasure for which I get financially rewarded – what more could a girl ask for? Having worked both client and agency side, I can relate to the needs of clients while possessing the ability to multi-task across numerous projects that have individual implementation requirements, time/budget restrictions and client management – a strong pre-requisite when working agency side. As for studies… I have a Bachelor of Fine Arts, a Post Graduate Diploma in Communications & Public Relations and numerous certificates in design related software (Adobe InDesign, Photoshop and Dreamweaver). Take a look at my website: www.phoebejamieson.com.au

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