As we welcome in 2016, Loud & Clear managing director Cade Witnish shares what exciting things are in store for the digital & tech industry in Australia.
Significant changes to the Australian Digital sector
Turnbull’s government innovation statement will pump 1.1 billion AUD into transforming how the digital sector works. A suite of initiatives address the pain points.
We’re excited because it will allow startups to offer employee options, similar to US companies. There’s good news for investors too! As of July 1, investors can get a 10 per cent rebate from the government on every dollar they tip into a startup.
Artificial Intelligence is no longer a thing of the future, it’s already here. Organisations such as Google and Netflix are already using the foundation of AI to determine your content preferences.
Google is releasing access to their predictive AI algorithm code base for devs to play with.
As tech companies and scientists continue to explore and develop AI technology, we will experience exponential growth in its sophistication and also consumer adoption.
C-suite embraces digital transformation
This year we will see a rise in the digital transformation discussions amongst senior management.
It’s anticipated with these discussions we will see collaboration of digital transformation to extend beyond the IT teams to engage and share responsibilities with marketing departments, sales, HR and finance.
While marketing teams are most likely to be the key drivers alongside senior management, true digital transformation needs to be a cross-departmental collaboration with buy-in from the c-suite down and across the board.
Technologies that will find more practical application
This year we will see technologies such as Virtual Reality, Drones and Mobile Payments find ways of becoming more practical and more cost effective in 2016:
- New and easier methods for businesses to embrace Virtual Reality and Google Cardboard. The benefits Virtual Reality offers industry range from training programs for businesses and government organisations (military, police etc), virtual prototyping for the manufacturing and building industries as well as entertainment and gaming. Its versatility is one of the reasons tech juggernauts are playing in this space.
- As consumers and businesses alike become more comfortable with ‘tap n go’ payment methods, mobile payments will become more widely accepted.
- From toys to professional racing competitions to commercial delivery vehicles, we will see drones make significant developments over the next 12 months.
Full-service digital marketing agency Whitehat Agency has launched its new website and branding, with the end-to-end project delivered by its own team of experienced in-house website designers, developers and UX specialists. After a challenging 2020, Whitehat Agency has experienced a very positive 2021 to date, onboarding nine new clients including The Dog Mum, Handpicked Wines, Compost […]
Award-winning house and land provider, Thrive Homes has launched a new brand campaign to encourage homebuyers worried about the complicated process of building a new home to say 'no' to stress and 'yes' to an efficient, more affordable new home without compromising quality by making 'The Clever Choice' and choosing Thrive.
Fast-growing fintech startup DiviPay has announced the appointment of one of Australia’s most influential and reputable public figures in the accounting world, Trent McLaren, as its head of accounting. The move will enable Divipay to expand its reach into the accounting industry, with the aim of growing its business customer base. DiviPay, Australia’s first virtual […]
Independent agency Adhesive has been appointed the public relations agency of record in Australia for the Domain Group, a leading property technology and services marketplace. The appointment will see Adhesive support PR & communications and campaign media activity for Domain, across consumer, corporate and B2B market remits. Adhesive will work closely with Domain’s in-house communications, […]
Sean Szeps is a gay father and a proud member of the LGBTQIA+ community who believes he does not know enough about those within his community that have different gender and sexual identities to his own. Feeling compelled to explore the unique experiences of every member of the community, Szeps’ new podcast, Come Out Wherever […]