Asia Pacific’s digital media technology powerhouse, Komli Media, this week announced a major exclusive partnership with moshtix in Australia.
The deal will see Komli take over from News Corp as the exclusive advertising sales representative for the leading independent ticketing provider which specialises in live music, festivals and exhibitions. Komli Media will commence representation on Monday 8 December.
Komli’s Tasneem Ali, Managing Director of ANZ, said: “Komli is excited and pumped to represent the moshtix brand, one that is so Iconic amongst Australian youth culture. We understand the value of the highly influential and dynamic moshtix audience and are well equipped to tailor solutions for advertisers from all sectors. We are looking forward to expanding and diversifying our youth and entertainment offering in market to provide exciting new options for both our existing and new advertising partners.”
Komli’s Account Director, Patrick McDonald said: “Through moshtix, advertisers have the opportunity to engage with a highly influential youth audience and associate their brands across all devices with iconic Australian musical festivals and events. This audience is unrivalled in terms of trend and influence.”
The lucrative moshtix audience is energetic, youthful and dynamic. They are predominantly 18-34 with a slight male skew (56%). Moshtix is a transactional site, so its users are active consumers. Moshtix has an active database of more than 1 million subscribers and more than 1.5m average page views per month.
Moshtix managing director, Harley Evans, said of the new relationship: “We were looking for a partner that would live and breathe the moshtix brand in market. We were looking for premium representation that can facilitate long term and large scale associations with advertisers. In addition to their stand-out capabilities, the Komli culture and members of staff are synonymous with the moshtix brand, so it was a very natural fit.”
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