Designworks Wellington has appointed Shayne Priddle as Client Services Director Wellington, responsible for the leadership of the client services team and developing client relationship strategy as a core discipline.
Priddle will join the senior leadership team and work with managing director Vic Smith to continue the growth and evolution of the business. He starts on 19 December.
He held the same role at Designworks for five years before departing to Ocean Design in 2013, where he was strategy director and most recently practice lead.
Smith said, “We are super excited to welcome Shayne back to the Designworks family. He is a brilliant operator, fantastic with clients, a team player and highly respected in the industry.
“His ability to understand the often complicated world of clients and bring answers to the table, whilst balancing pragmatism and ambition is rare.”
Priddle added, “I loved my time at Designworks and am really looking forward to coming home. Their relentless pursuit of designing the most loved and successful brands across Australasia is truly brilliant.
“They never sit still, continuing to evolve the offering in line with the needs of consumers, the market and clients, which is really enviable. While everybody might be talking about integrated brand experience, Designworks is actually doing it.
“I’m really looking forward to working closely with Vic, Helen Milner (creative director) and Chris McDermott (head of innovation) and the whole team to bring the power of design to our clients and brands. For me success hinges on building a mutual understanding of what needs to be achieved and going after that purposely and respectfully.
“I look to deliver results that create value. I want to see change that works. And I can’t wait to get stuck in.”
With more than 25 years’ experience Priddle has extensive experience in the design industry holding various strategy, client service and management roles. His category experience is diverse and includes primary sector and agritech, financial services and banking, education, professional services and government, amongst others. He has a particular passion for aligning organisational cultures with purpose, tapping into the real potential of our clients brands.
With temperatures up to 40 degrees across Australia last week, it’s safe to say it’s officially Summer weather. Enter beach delivery by Deliveroo to guarantee a sand-free sandwich or burger whilst you enjoy the rays and waves. From 2 December, Australians nationwide will be able to set many of the country’s 10,000 beaches as their […]
John Chaplin (pictured), former Chief Product Officer of Hogarth Australia and Co-founder of award winning digital agency Fusion, has launched a new digital product design company, Diagram. Based in Sydney, Diagram are a collective of creators and makers who partner with individuals, agencies, startups, business and industry to design and build considered, elegant digital products. […]
After announcing the mega acquisition of workplace chat company Slack yesterday, tech giant Salesforce has made a raft of announcements as part of this year’s annual Dreamforce event, which has been held virtually. Headlining the announcements was news of Salesforce Hyperforce, which comes as a reimagination of the company’s platform architecture built to securely and […]
Salesforce boutique partner 8squad has hired former Australia Post senior executive Jessica Thompson in the new role of chief operating officer, to accelerate the company’s expansion. The company is now nearing 50 employees, gained within 18 months of launching, with 8squad helping Australian businesses and building platforms for innovative FinTech business launches. CEO Frank Cuiuli […]
DoubleVerify has today announced the launch of the DV Publisher Suite, providing the measurement, insights and tools digital publishers need to improve ad delivery, assess inventory quality and maximize yield. For publishers, generating revenue has never been more complex. Today’s demand-side landscape consists of thousands of potential buyers, each with their own unique requirements, transacting […]
Verizon Media has announced the launch of its new unified identity solution, Verizon Media ConnectID. Built on the foundation of Verizon Media’s consumer-first values and market-leading advertising technologies, the new unified ID solution is designed to support advertisers, publishers and consumers as the digital landscape evolves away from cookies as a way to manage and […]
VMLY&R NZ announces Fleur Head is stepping into the role of Managing Director VMLY&R New Zealand following the resignation of current MD James Mok. Head was previously Managing Director of VMLY&R Wellington. Wellington-based Head, who has more than 25 years agency and management experience across both the Auckland and Wellington markets, will lead VMLY&R NZ […]