Dentsu’s Carat Unveils New Recruits & Leadership Structure

Dentsu’s Carat Unveils New Recruits & Leadership Structure
SHARE
THIS



Dentsu’s media arm Carat has today announced a number of new appointments designed to strengthen its strategic and planning capabilities.

Linda Fagerlund (right in main photo) joins as Chief Strategy Officer, Danni Wright (left) has been promoted to National Head of Strategy & Comms Planning, and Cameron Law joins as Strategy Director, Carat Queensland.

Fagerlund will work closely with Carat ANZ CEO, Sue Squillace, to drive Carat’s brand strategy and focus on elevating and amplifying its product solutions, processes and behaviours to accelerate growth. Fagerlund has a hybrid and integrated experience in strategy, having worked for 14 years in senior strategic roles across media agencies, creative agencies and the publisher side including Leo Burnett, News Corp Australia, Match Media and Ikon.

Prior to joining Carat, Fagerlund was National Head of Strategy at Spark Foundry Australia, where she built the strategic product and team with a focus on integrated strategy models that bring together media, creative, data and technology capabilities.

Fagerlund will be supported by Carat’s Danni Wright, who has been promoted to National Head of Strategy & Comms Planning.  Wright will continue to lead Carat’s national strategy team with an extended remit signalling the agency’s renewed focus on the discipline of Comms Planning.  This role highlights the importance of connecting brilliant strategic thinking with smart and sophisticated media implementation and ecosystem design.

LAw joins Carat following seven years with Ikon as Communications Director, with the last three years spent leading the $40m Flight Centre Travel Group account.

Sue Squillace said: “There is no doubt the appointment of Linda and promotion of Danni will further strengthen our integrated strategic and planning capabilities.   They both have backgrounds brimming with client success stories and a huge passion for building brands.  We are looking forward to their invaluable contribution to the next phase of Carat’s journey.  I also welcome Cameron to our team in Queensland whose appointment reinforces our commitment to growth in this market.”

Fagerlund added: “I’m thrilled to join the team at a very exciting, transformative time for Carat both globally and locally. It’s rare to have an opportunity to help redefine an agency brand that has such a remarkable legacy and scale. I feel privileged to work with Sue again to help take Carat to the next stage of its success.”

Wright said: “Even the best comms strategy is meaningless if it doesn’t influence what people actually see or hear from a brand. This is why doubling down on our connections planning function is critical to do justice to the strategic powerhouse we have at Carat. I’m so proud of the Carat Strategy Team and believe that by bringing the distinct role of connections design into the wider team we are going to see their thinking result in even more meaningful outcomes for our clients.”

Law added: “Now is the perfect time to be joining Carat, both at a national and a local QLD level, as we enter what will be a defining time for the business. I’m lucky to be joining such a close-knit and future-focussed team.”

Both Fagerlund and Wright will join Carat’s executive national leadership team, putting strategy firmly at the core of the agency whilst driving increased diversity.

To drive the Comms Planning discipline, Carat’s strategy department will be joined by new planning specialists. This includes Katy Kamaee and Jay Patel in Sydney, and in Melbourne Jimmy Diamond and Chris Carey, supported by a national comms planning community.

 

Please login with linkedin to comment

Carat

Latest News

SLIK Announces Four New Key Hires
  • Marketing
  • Media

SLIK Announces Four New Key Hires

Independent creative agency, SLIK, has made significant changes to its full service creative offering with four hires across management, creative and production.

How Retailers Can Maximise Their Results This Sales Season
  • Marketing
  • Technology

How Retailers Can Maximise Their Results This Sales Season

Black Friday Cyber Monday (BFCM) is the biggest player in the holiday shopping game and Google’s most recent research suggests consumer interest for the peak sales season starts much earlier than retailers may realise. The pandemic has fundamentally changed buyer behaviour over peak sales season, with Google suggesting that global consumer interest in Black Friday […]

Agent99 Adds The Distilled Spirits Council Of The U.S &  Helen Tarrant To Portfolio
  • Marketing

Agent99 Adds The Distilled Spirits Council Of The U.S & Helen Tarrant To Portfolio

Awindependent PR Agency Agent99 has added The Distilled Spirits Council of the US (DISCUS) to its client roster, alongside thought leader and commercial property specialist, Helen Tarrant. DISCUS is a national trade association representing U.S. producers, marketers, and exporters of distilled spirits. The account was won following a competitive pitch earlier this year. DISCUS has […]

Melbourne Creatives Release “Locktown” T-shirts To Raise Funds For Beyond Blue
  • Campaigns
  • Media

Melbourne Creatives Release “Locktown” T-shirts To Raise Funds For Beyond Blue

Melbourne-based independent creative agency, By All Means, has today released limited edition ‘Locktown’ t-shirts to create a positive, artistic commemoration of their city, while shining a spotlight on the significant impact of lockdown on the mental health of Victorians. After 235 days under strict stay-at-home orders, Melbourne today claims the unenviable crown from Buenos Aires […]

Influencer Marketing Agency Komodo Announces New TikTok Offering
  • Marketing

Influencer Marketing Agency Komodo Announces New TikTok Offering

Global marketing agency, Komodo, has announced it will be launching a dedicated TikTok arm to the business in Australia, following a series of key industry hires and new creators signed to their roster. The agency, who partners brands with social influencers across the globe, aims to bring a new dimension to influencer marketing by assisting brands […]

How Retail Can Help Consumers Ride The Emotional Rollercoaster Of COVID-19
  • Opinion

How Retail Can Help Consumers Ride The Emotional Rollercoaster Of COVID-19

According to Fifth Dimension CEO Lyndall Spooner, whether you like roller coasters or not, we have all been riding ‘Dashed Hopes’ the COVID-19 emotional roller coaster for over 18 months and many of us have turned to online retail therapy to cope.   Spooner uses the analogy of an emotional roller coaster to depict consumers’ […]

Havas Village Australia Launches “Be Together” To Reunite Staff With Loved Ones When Borders Open
  • Media

Havas Village Australia Launches “Be Together” To Reunite Staff With Loved Ones When Borders Open

Underscoring its ongoing commitment to team care and wellbeing, during and beyond the pandemic, Havas Village Australia has introduced be together – a reconnection initiative to enable staff to reconnect with loved ones for longer when domestic and international borders reopen. The initiative, which reflects the Havas core value ‘Better Together’, gives staff from Host/Havas, […]

by B&T Magazine

B&T Magazine
ANZ Brands Top Pattern’s Best Practice Ranking Of Brands On Amazon.com.au
  • Media

ANZ Brands Top Pattern’s Best Practice Ranking Of Brands On Amazon.com.au

Global ecommerce and marketplace specialist Pattern has ranked a group of 50 brands selling on Amazon.com.au based on a set of best practice criteria it has developed. Pet brand Zenify topped the ranking in Pattern’s Amazon Australia Benchmarking Report, scoring 82 per cent of the possible marks against a set of criteria designed to measure […]

Fifth Dimension Expands Executive Leadership Team
  • Marketing

Fifth Dimension Expands Executive Leadership Team

Fifth Dimension Consulting has announced the expansion of its executive leadership team in response to the organisation’s significant growth over the last 18 months. Lyndall Spooner has moved from the position of managing director to the role of chief executive officer (CEO).  As CEO, she will lead Fifth Dimensions’ innovation arm, as well as the […]

GoDaddy Australia Launches GoDaddy Studios To Support Creative Content By Small Business
  • Marketing
  • Technology

GoDaddy Australia Launches GoDaddy Studios To Support Creative Content By Small Business

GoDaddy Inc. has today announced the Australian launch of GoDaddy Studio, a new content creation tool designed for small and medium businesses to create beautiful visual content for their business for all platforms. Compatible on both iOS and Android mobile apps and desktop, GoDaddy Studio includes thousands of customisable templates and easy-to-use tools, providing small […]