Dentsu’s has announced the appointment of Gayle While in the newly created role of chief client officer. The former Clemenger Melbourne CEO joins, David Halter, chief strategy & growth officer and Kirsty Muddle CEO creative who leads the business across Australia and New Zealand.
Muddle said, “There is no-one better than Gayle for this role. There was no point looking outside the network. I’ve long been a fan of hers, if not fearful when she was the competition. She has also worked for Media Monks, and IPG. She’s a driver, she’s ingenious and she’s been at the forefront of creativity and innovation her entire career.”
While is a progressive marketer, and she is well recognised for her ability to balance a deep enterprise knowledge with a passion for ideas and obsession with craft. Most recently the network’s chief digital officer, dentsu, the move is from within dentsu.
With the move of While, dentsu’s media business announced the launch of its newly formed ANZ product team supporting the global practice development as part of its continued transformation plan. Headed by Richard Pook as chief product officer, it will support Carat, iProspect and dentsu x, and will focus on building best in class practice across the service lines to help nurture and support the craft and expertise of key specialisms.
Pook moves into this position after five years with dentsu Aotearoa as GM of platforms & partnerships, bringing global commercial experience across data, technology and product that will supercharge the scalability of products in Australia & New Zealand. He most recently was awarded the Interactive Advertising Bureau NZ Digital Product of the year Grand Award for D4, dentsu’s proprietary dynamic, multi-platform advertising technology that is being scaled across the region.
Sue Squillace, CEO dentsu Media said: “I cannot wait to see how Richard and the team accelerate and scale our products across our client and partners portfolios. I am very excited about what his product team will achieve locally and globally for dentsu.”
The Avid Collective MD reveals his life pre-adland. As exciting as it is, it's not international playboy spy & Lothario.
SenateSHJ has launched a new digital, data and insights capability designed to help clients tackle the growing complexity of communication challenges. SenateSHJ Digital, Data and Insights (DDI) will combine the firm’s existing Digital and Insights functions to create a Trans-Tasman capability focused on digital communication, and the generation and use of data to improve communication. […]
Creative technology platform Bonzai has announced the launch of BrandStory – a new premium mobile ad format. BrandStory offers triple the ad space and 2.8 times greater time in view than single scroll ad formats, addressing the surging demand from brands worldwide for more real estate to drive real results by seamlessly intertwining awareness, exploration […]
B&T went through the looking glass this morning, with editor-in-chief David Hovenden (above) appearing on Channel 7’s The Morning Show to get the general public involved in our search for Australia’s Greatest Ad. Hovenden chatted with Kylie Gillies and stand-in host Matt Doran about what makes a great ad and showcasing some of our favourites […]
Two Australian-born technology providers have joined forces to bring more power and choice to marketers in Australia and New Zealand with mobile messaging that is more local, cost-effective, and integrated. It’s a partnership that sees two Australian software companies come together to deliver a world-class mobile-first solution for marketers building data-driven, personalised, omnichannel campaigns. While […]
Zitcha and Broadsign have teamed up to integrate the Broadsign out-of-home (OOH) advertising platform with Zitcha’s retail media platform. The collaboration empowers retailers to maximise and monetise in-store digital display networks and enables advertising partners to easily view and book available in-store inventory and review campaign performance alongside the retailer’s other media channels. With the […]
Today, 7-Eleven has announced a one-of-a-kind collaboration with the popular Sydney-based anti-resort wear label Double Rainbouu. Dropping tomorrow, December 1, just in time for summer, this limited-edition capsule will infuse the fashion brand’s rebellious spirit with a distinctly iconic 7-Eleven flavour. The unisex collection features five must-have styles comprising two signature Hawaiian shirts, a peaked cap, a bucket hat […]