Dentsu Aegis NZ Appoints New GM For Its Activations

Dentsu Aegis NZ Appoints New GM For Its Activations
SHARE
THIS



Dentsu Aegis Network New Zealand has announced the appointment of Bríd Drohan-Stewart as General Manager of its Activations agencies.

With over 25 years commercial brand experience, Bríd is a familiar name within the industry, most recently having held the position of General Manager of Marketing at Mondelēz. Prior to this, Bríd held senior roles in a number of FMCG businesses, most notably as Marketing Director for The Coca-Cola Company in the UK.

The appointment marks the final step of a restructure of the ApolloNation and Synergy Brand Experience agencies as they take a bold and promising step forward into 2015.

Kylie Green, Managing Director of Dentsu Aegis Network’s Activations businesses in Australia & New Zealand said, “The past year has been one of transformation for our New Zealand Activation businesses; integral to the success of this was finding a respected and dynamic leader who could collectivise our tribe as they forge ahead with a redefined vision,” said Kylie.

Robert Harvey, CEO of Dentsu Aegis Network New Zealand said, “Bríd’s extensive experience has given her an intrinsic understanding of shopper, experiential and promotional marketing from a deep-specialist level. We believe that her appointment will make a real statement to the market about our intent for our Activations businesses. Bríd is a great fit culturally and I look forward to her contribution on our senior management team.”

A diverse career portfolio has granted Bríd multi-category experience including soft drinks, confectionery, telecoms and retail. She was largely responsible for a number of award winning campaigns such as the Diet Coke Silver Bottle, Rugby World Cup, FIFA World Cup, Share a Coke, and the Coca-Cola Happiness Truck, and Bríd’s specialty lies in her ability to create campaigns that connect across all consumer touch points with the energy to engage and inspire.

Speaking of the appointment, Bríd said, “I’m absolutely thrilled to lead the charge of the ApolloNation and Synergy agencies and I’m ready to sink my teeth into the opportunities that both individual businesses have to offer.”

“I’ll be bringing to the table a wealth of client-side and activations experience from several years in the New Zealand market, along with extensive experience in sports and sponsorship leveraging which will really bolster our offering in the market,” she said.

Bríd’s appointment comes off the back of a number of additional senior engagements made within Synergy Brand Experience this past year, with Jacqui Deed promoted from ApolloNation Melbourne to the position of Agency Director role and, more recently, the appointment of experiential specialist Greg Southey as Account Director.

Bríd is based in Dentsu Aegis Network’s Auckland office.

Please login with linkedin to comment

Instagram ads web security

Latest News

Shop! ANZ Calls On Industry To Participate In ANZ Shopper And Retail Marketing Industry Survey
  • Marketing

Shop! ANZ Calls On Industry To Participate In ANZ Shopper And Retail Marketing Industry Survey

Shop! ANZ is calling on shopper and retail marketing professionals from all retail related disciplines to participate in the first ANZ Shopper and Retail Marketing Industry Survey in four years. This important research provides a guide of where the retail marketing industry in Australia and New Zealand has come from and what is anticipated to […]

How To Align A Marketing Strategy With Customers’ Shifting Perspectives
  • Opinion

How To Align A Marketing Strategy With Customers’ Shifting Perspectives

In this guest post, Ania Kubiak (main photo), A/NZ country manager at Lucid, offers her tips on how to align your brand with customers’ fast-moving expectations… In today’s digital world, the speed at which consumers’ perspectives and opinions on political and social environments is changing faster than ever before. Consumers are inundated with new information […]

Opinion

by B&T Magazine

B&T Magazine
Woolies’ Retail Media Business Cartology Announces New Appointments
  • Advertising

Woolies’ Retail Media Business Cartology Announces New Appointments

Cartology, the retail media business of Woolworths Group, has further expanded its team with Martin Wood (pictured below) been promoted to head of strategic partnerships and Matt Gower (main photo) has joined the business as senior manager of research and insights. Wood will lead a new team dedicated to servicing the retail media business’s largest […]

Condé Nast Agree To Wage Raise After Two-Year Campaign By The New Yorker Union
  • Media

Condé Nast Agree To Wage Raise After Two-Year Campaign By The New Yorker Union

CondÉ Nast, the publisher of publications such as VOGUE, Vanity fair, Pitchfork and The New Yorker has agreed to raise the minimum wage for employees after a campaign by the New Yorker union. The union had previously organised a protest, which saw New Yorker staff demonstrating outside VOGUE editor-in-chief Anna Wintour’s home. Placards at the protest had […]

GoDaddy Wins Gold As Official Partner For Australian Olympic Team
  • Technology

GoDaddy Wins Gold As Official Partner For Australian Olympic Team

GoDaddy has announced it has been named as the official website builder partner of the Australian Olympic team for the Tokyo 2020 Games.  GoDaddy has a history of supporting entrepreneurs and small business owners in Australia. Many Australian Olympic athletes are small business owners themselves, running businesses and side hustle to help support the pursuit […]

Global Media Network MDC Partners Adds This Is Flow To Global Affiliate Program
  • Marketing

Global Media Network MDC Partners Adds This Is Flow To Global Affiliate Program

MDC Partners (NASDAQ: MDCA), the company that owns agencies including 72andSunny, Anomaly and Media Kitchen, has expanded its global footprint in a partnership with This Is Flow. The Australian based indie will become MDC’s affiliate media planning and buying agency across Australia and New Zealand and will help manage global clients and participate on global pitches etc. however This is Flow will still remain 100% independent.

Woman hand using mobile phone and laptop, Worldwide connection technology interface.
  • Technology

DoubleVerify’s Custom Contextual Targeting Launches On The Trade Desk

DoubleVerify has announced the expansion of a partnership with The Trade Desk to include activation of DV Custom Contextual, which will enable programmatic advertisers using the platform to target relevant audiences in a privacy-safe manner that does not utilize cookies or personally identifiable information. The Trade Desk now supports a comprehensive suite of DV’s pre-bid […]

Seven Reveals Revenues Up 45% In Q4
  • Media

Seven Reveals Revenues Up 45% In Q4

Seven West Media releases Q4 update. Yet, no mention of Ben Roberts-Smith or James Warburton's gold-plated toilet seat.

Swinburne University Of Technology And FourthRev Help Students Gain Hands On Digital Skills
  • Marketing

Swinburne University Of Technology And FourthRev Help Students Gain Hands On Digital Skills

Swinburne University of Technology has launched a series of  Bootcamp Graduate Certificate courses, developed in partnership with FourthRev. The courses, an Australian-first, will upskill career changers and provide students the capabilities required to thrive in the digital economy. They are available on-campus and through its online arm, Swinburne Online. Alongside completing projects which will emulate […]

PayPal Partners With Welcome To Country
  • Marketing
  • Media

PayPal Partners With Welcome To Country

PayPal has partnered with Welcome to Country, Australia’s first Indigenous-led not-for-profit marketplace, which showcases businesses that support Aboriginal and Torres Strait Islander communities. Welcome to Country launched in 2019, providing an online platform for Indigenous experience providers across tours, day treks, scenic flights, bush food, festivals, art and cultural experiences. When the pandemic hit, the […]