Dentsu Aegis Network has appointed Philip Zohrab in the newly created role of chief data officer for Australia and New Zealand. Zohrab will help drive Dentsu Aegis Network’s global data strategy in a local context with Australia and New Zealand.
He will work closely with each Dentsu Aegis Network agency to build on existing capabilities and technology and develop new approaches to ensure the group is delivering a best in class proposition around data.
Simon Ryan, CEO of Dentsu Aegis Network ANZ, said, “Data is the new currency of business, and is a key need across all our agencies and the services we offer to clients.
“Philip comes on board to steer our group locally through the transformation and continuous evolution required to deliver the market leading proposition on data.
“Philip’s experience in search, performance marketing, operations and data visualisation will be a great asset to Dentsu Aegis Network locally. He will work to mould a relevant data strategy, and to ensure we are at the forefront of the industry when it comes to data. I’m very pleased to welcome Philip to our team.”
Philip Zohrab added, “I’m delighted to take up this opportunity to work with the Dentsu Aegis Network team in Australia and New Zealand, and to help shape the group’s approach to the important areas of data and analytics.
“With significant support from our regional and global teams, we’re rolling out great new technology and data services. Dentsu Aegis Network is in an extremely strong position in this area and it’s exciting to be part of driving our data agenda forward.”
Matthew Crook, CEO of performance & data and chief strategy officer for Dentsu Aegis Network ANZ, said, “Data is a key focus of our entire business, and it’s brilliant to have Philip join us to help drive our approach in this important area across our agencies and within the group broadly.”
Zohrab joins from iProspect in Singapore, where he was regional managing director, digital tehnology operations. Originally from New Zealand, he has been with the Dentsu Aegis Network since 2013, with nearly two decades experience in performance digital, data, operations and technology.
Sustainable soap brand Single Use Ain’t Sexy has been greeted with a huge influx of support after raising over half a million dollars in funding via a crowdfunding campaign. The brand has launched itself into the ‘green economy’ by calling on the Australian public to financially back them and their mission to get Aussies to […]
Queer Artist Ryan James Caruthers has publically slammed software company Unfold after it asked to use the artist’s work for free as part of its Pride Month social media campaign. Caruthers took to Instagram to show screenshots of the conversation he had with Unfold after it asked the artist to share 12 of his images […]
After relaunching in September last year, TWOOBS has become a ‘kinda’ shoe brand by also focusing on making the world a ‘kinder’ place and creating more consumer-conscious shopping. The vegan shoe brand founded by sisters Jess and Stef Dadon changed its marketing approach last year and stopped using social media to push sales the old-fashioned […]
Highly experienced tourism marketer Kelly Ryan has been appointed to lead the marketing efforts at Visit Sunshine Coast (VSC). During the past 12 years, Ryan has supported Canberra’s tourism industry in senior marketing roles, including as director of strategy and insights as well as director of marketing at VisitCanberra. Most recently, Ryan has been working […]
GHO Sydney has developed a new educational platform for Family Planning NSW to help parents and carers of children with disabilities navigate the changes to their bodies, emotions and social interactions. The project, ‘Planet Puberty’, was made possible through funding from the federal government’s Department of Social Services, and was co-designed with people with disability […]
JCDecaux today announced conservation organisation, Bush Heritage Australia, as its major charity partner for 2021. The partnership is part of a series of ‘social impact’ initiatives the business is launching this year, under the banner of JCDecauxHEART. JCDecauxHEART focuses on three areas of social impact: health and mental health, environmental sustainability, and enriching urban communities. […]
Shameless Media’s Michelle Andrews and Zara McDonald’s latest podcast, The Books That Changed My Life, will launch exclusively on LiSTNR on Tuesday, 15 June. Throughout the series Michelle and Zara will talk with guests including Kevin Kwan, Laura Henshaw, Jock Zonfrillo, Susan Carland, Hamish Blake and Delta Goodrem about the books that have had a profound impact […]
In celebration of Pride Month, cult streetwear brand Champion has announced an Australia-and New Zealand-first Pride range, Champions of Pride, and ongoing partnership with the Queer Sporting Alliance. Championing a cause, celebrating community, and aiming to create real change, the capsule collection proudly heroes the Pride colours in a selection of signature Champion tees, iconic […]
Following the successful deployment of BankiFi’s technology platform at The Co-operative Bank in the UK, BankiFi has appointed Lloyd Parata to lead their expansion into the Australian Financial Services market. BankiFi’s technology platform ensures banks remain relevant by offering SMEs an innovative solution to operate their business, whilst avoiding common challenges like late payment. Parata, […]
Mars Wrigley 5 Gum has partnered with Twitch to launch Team CLUTCH, a team of Twitch streamers who will assemble on for three live squad streams tackling popular games like Fortnite while embodying the brand’s ethos of ‘life happens in 5’. This partnership builds on 5 Gum’s 2020 Twitch activation, and is set to create […]