Independent agency Deepend has won a raft of new business clients, including the South Australian Tourism Commission, the Financial Management Association of Australia, and three individual e-businesses (CarAdvice.com.au, connectnow and Switchwise).
To deliver long-lasting technology solutions to these projects, Deepend will employ various adaptive methods to generate innovative digital assets for each client. The projects include:
- Develop an innovative new digital publishing platform for The South Australian Tourism Commission (SATC)
- Revitalising the digital channel strategy for the Financial Management Association of Australia (FMAA), whilst developing the FMAA online application across a responsive, multi-device platform.
The scope of works required for the three e-businesses cover broad-based digital strategy, customer experience mapping, user experience design and application development. Across all of these projects, Deepend’s direction will focus on design strategies and connected experiences, spanning multiple technologies, platforms and media.
Deepend managing director Kath Blackham said: “We’re delighted to be working with such exciting brands; providing them with new, innovative digital assets to better connect them to the wider public they serve. These new client wins are a testament to Deepend’s approach of working as a broader innovation consultancy with a strategy first approach.”
In this guest post, Hulsbosch’s creative director Marcel Wijnen, casts his design eye over what truly makes a brand and says it’s all about being true and essential… To do simple – and to be original – is a truly tough task. Not impossible, but not easy. Naturally, we can get lost in ‘striving for simplicity’ […]
Seven Victorian charities are uniting for a month-long virtual fundraising challenge - Power Up 2021 - between 28th February and 28th March. There’s no denying that 2020 affected everyone, but small charities experienced a huge drop in much needed donations and it is hoped the Power Up campaign will bring fundraising back to life.
South Australia’s largest independent supermarket chain, Foodland – with its unforgettable jingle “Foodland, the mighty South Aussies, yeah” – will launch a new campaign on 7th March. The campaign coincides with the chain’s $251m expansion program to open twenty-five new stores, revamp fourty-seven and create 2,500 new jobs over the next five years. Agency KWP! […]
A-listers turned out to Klarna's Sydney party last night. It did move significantly down the alphabet on B&T's arrival.
On Thursday, Quantcast held their Virtual NOVA event, discussing the current state of the advertising industry, the end of third-party cookies, the open internet vs walled gardens, and data privacy and consent. The event coincided with the launch of their new Quantcast Platform. It is an intelligent audience platform powered by the company’s patented AI […]