Global automotive group SAIC Motor Corporation has announced it has appointed independent agency DEC PR to lead strategic communications for its iconic MG Motor brand in Australia.
DEC PR will be responsible for leading MG’s consumer brand-building activities spanning PR, media, events, social media, influencer marketing, and other below-the-line activities. The agency will also manage corporate communications for SAIC Motor Australia, which was established in September last year.
DEC PR was initially appointed to manage the Australian brand re-launch for MG in late-2016 as a one-off project and successfully defended the account following a highly competitive pitch and procurement process concluding recently.
The agency recently led the launch of the new MG GS.
DEC PR will work closely with Atomic 212°, which was appointed to lead the advertising, creative and media buying activities for MG in April.
SAIC’s senior marketing manager for Australia, Danny Lenartic, said: “In DEC PR, we have appointed an agile agency partner that is hungry to help us grow by connecting us with a new generation of MG fans and customers.
“We’ve worked on several successful programs together so far, and the calibre of DEC PR’s thinking, creativity, flexibility and agency culture has been a standout. It also helps that they’re a bunch of car nuts who can’t wait to jump behind the wheel of our cars at any opportunity.”
DEC PR chief executive Michael Henderson said: “MG is famed for its playful approach to communications and has been making motoring fun for drivers since 1924.
“It is this heritage, combined with SAIC’s vision for innovation and track record of high-quality engineering, that makes the appointment such an exciting partnership for us, and a proud addition to our consumer portfolio.”
Global independent creative agency AnalogFolk has added more creative content firepower to its Sydney team with the appointment of award-winning Naomi Martin as senior copywriter and social lead. Martin’s focus will be further building the agency’s creative and strategic capabilities across editorial, branded content, influencers, creation and production. Formerly head of content at IPG Mediabrand’s […]
SkyBus’ latest ‘The Easy Way to Getaway’ campaign via newly awarded creative agency Hardhat aims to give a warm welcome to returning New Zealand travellers, letting them know the airport transfer service is ready and waiting. The win has seen Hardhat lead the charge on SkyBus’ strategy and creative across New Zealand, ensuring confidence in […]
Longtail UX, an Australian founded tech company with 70+ clients across the Americas, EMEA and JAPAC, has today announced a $2.25m supplementary equity raise in partnership with Woolworths Group’s venture capital arm, W23 and Steven Lew-owned group, Global Retail Brands (GRB). The investment builds on the $3m funding round led by Investec through its Investec […]