DDI Wins Australia’s Largest Non-Bank Lender

DDI Wins Australia’s Largest Non-Bank Lender
SHARE
THIS



Sydney independent creative agency DDI has fended off 4 other agencies to secure the win of Metrics Credit Partners.

Founded in 2011 as an offshoot of the GFC, Metrics Credit Partners has always pioneered opportunity in the investing and borrowing realm.

Testament to their success has been their growth to become Australia’s largest non-bank lender with $3billion in funds under management.

The challenge posed by the founding partners was to elevate the brand’s profile and stature to reflect the company’s significant commercial success.

Metrics managing partner Andrew Lockhart said: “We were at a juncture in our history where inaction in relation to our brand was simply not an option.

“The pitch process was about finding the right partner to help take the company forward and realise our growth objectives.

“We were after an agency who added the right levels of strategic and creative firepower in a bold, dynamic way.”

DDI has been charged with redefining the brand and creating everything from a new logo, to a new branding architecture and related campaign across all of Metrics’ business pillars.

This also includes their listed funds and multiple target segments, so DDI’s solution demanded a top-down and bottom-up approach.

DDI managing director Caroline McLaughlin said: “There were a few formative moments during the pitch that immediately set Metrics apart from any other financial services client we’ve ever worked on.

“At one point the partners actually said, “Don’t bore us!” and that’s become our catchcry.

“It’s very atypical of the conservative mindset in this category and yet it’s also totally reflective of who Metrics are as a brand – independent and bucking the status quo from the get-go.

“Being afforded that latitude from the guys who started the business allowed us to create standout work.”

The new Metrics campaign will be seen live in-market during the first quarter of 2019.

Agency Team:

Bernd Winter – founder

Caroline McLaughlin – managing director

Patrick Tully – strategic director (Fusion)

Sarah Bayley – associate creative director

Annika Johannssen – copywriter

Mel Arasakamur – client partner

Client:

Metrics credit partners managing partners – Andrew Lockhart, Andrew Tremain, Justin Hynes, Graham McNamara

Head of external relations – Tansy Harcourt

Please login with linkedin to comment

DDI Metrics Credit Partners

Latest News

The Athlete’s Foot Promote The Perfect FIT With New Online Talk Show
  • Campaigns
  • Marketing

The Athlete’s Foot Promote The Perfect FIT With New Online Talk Show

The Athlete’s Foot, also known as the “Experts in Fit”, have commissioned some well-known faces to explore a range of topics all related to FIT in their new online series #FITTALK. Each season, a new host will tackle different topics ranging from finding the right shoes for your activity, enhancing your FIT with the correct […]

AKQA Is Taking Cannes In Cairns To New Heights!
  • Advertising
  • Marketing
  • Media
  • Technology

AKQA Is Taking Cannes In Cairns To New Heights!

Judging by Cannes In Cairns' impressive itinerary your brain's frontal lobes will get as good a workout as your liver.

by B&T Magazine

B&T Magazine
BBC Studios To Produce Space 22, Its First Original Format For ABC
  • Media

BBC Studios To Produce Space 22, Its First Original Format For ABC

BBC Studios will produce Space 22, its first locally created format for the ABC in Australia. Space 22 will explore the impact of art and creativity on mental health in a new six-part documentary series. The series, which is created and produced by BBC Studios’ Australian production arm, will also be available to the international […]

Sanitarium Recruit Milk + Honey United For Visually Engaging New Campaign
  • Campaigns

Sanitarium Recruit Milk + Honey United For Visually Engaging New Campaign

Sanitarium and Milk + Honey United have launched a visually striking new campaign for The Alternative Dairy Company’s range of plant-based milks The national campaign, ‘Today’s Milk’, will launch via online video, OOH and social and digital, and will focus on the company’s diverse range of soy, oat and almond milk variants. Creative executions will […]

Brisbane Creatives Call On Corporate And Commercial Leaders To Support Lifeline Giving Day
  • Campaigns

Brisbane Creatives Call On Corporate And Commercial Leaders To Support Lifeline Giving Day

A collective of Brisbane-based creatives are getting behind Lifeline Queensland’s Giving Day campaign in a bid to rally funds for their Crisis Support service. BCM Group, Israel Rivera, and Rosco Audio are calling on their networks to donate during the 12-hour digital fundraiser on Thursday the 25th of November. Managing director of BCM Group, Phil […]

Commonwealth Bank And M&C Saatchi Team Up For Empowering ‘Game Changers’ Campaign
  • Campaigns

Commonwealth Bank And M&C Saatchi Team Up For Empowering ‘Game Changers’ Campaign

Commonwealth Bank have combined their long-running support for women’s cricket, with their recent sponsorship of women’s football and The Matildas for an empowering new summer campaign. ‘The Game Changers’ aims to champion both elite and grassroots female cricketers and footballers, who through their skill and passion are moving the game forward and changing it for […]

BBC Set To Record Over Half-A-Billion Weekly Viewers in 2022
  • Media

BBC Set To Record Over Half-A-Billion Weekly Viewers in 2022

The BBC is on track to achieve a record half-a-billion global viewers by the time of its centenary celebrations in 2022. The forecast is based on the Global Audience Measure (GAM) published today, which records the total weekly number of adults accessing the BBC around the world. The GAM found the broadcaster had achieved its […]