DDI Wins Australia’s Largest Non-Bank Lender

DDI Wins Australia’s Largest Non-Bank Lender
SHARE
THIS



Sydney independent creative agency DDI has fended off 4 other agencies to secure the win of Metrics Credit Partners.

Founded in 2011 as an offshoot of the GFC, Metrics Credit Partners has always pioneered opportunity in the investing and borrowing realm.

Testament to their success has been their growth to become Australia’s largest non-bank lender with $3billion in funds under management.

The challenge posed by the founding partners was to elevate the brand’s profile and stature to reflect the company’s significant commercial success.

Metrics managing partner Andrew Lockhart said: “We were at a juncture in our history where inaction in relation to our brand was simply not an option.

“The pitch process was about finding the right partner to help take the company forward and realise our growth objectives.

“We were after an agency who added the right levels of strategic and creative firepower in a bold, dynamic way.”

DDI has been charged with redefining the brand and creating everything from a new logo, to a new branding architecture and related campaign across all of Metrics’ business pillars.

This also includes their listed funds and multiple target segments, so DDI’s solution demanded a top-down and bottom-up approach.

DDI managing director Caroline McLaughlin said: “There were a few formative moments during the pitch that immediately set Metrics apart from any other financial services client we’ve ever worked on.

“At one point the partners actually said, “Don’t bore us!” and that’s become our catchcry.

“It’s very atypical of the conservative mindset in this category and yet it’s also totally reflective of who Metrics are as a brand – independent and bucking the status quo from the get-go.

“Being afforded that latitude from the guys who started the business allowed us to create standout work.”

The new Metrics campaign will be seen live in-market during the first quarter of 2019.

Agency Team:

Bernd Winter – founder

Caroline McLaughlin – managing director

Patrick Tully – strategic director (Fusion)

Sarah Bayley – associate creative director

Annika Johannssen – copywriter

Mel Arasakamur – client partner

Client:

Metrics credit partners managing partners – Andrew Lockhart, Andrew Tremain, Justin Hynes, Graham McNamara

Head of external relations – Tansy Harcourt

Please login with linkedin to comment

DDI Metrics Credit Partners

Latest News

Wild Turkey And Matthew McConaughey Recognise Aussie Local Legends
  • Media

Wild Turkey And Matthew McConaughey Recognise Aussie Local Legends

Wild Turkey and Creative Director Matthew McConaughey, in partnership with Eleven, unveil a new Wild Turkey With Thanks initiative. The integrated campaign is shining a light on Australian Local Legends who have stood with conviction supporting their environment and communities throughout the crises of 2020. Wild Turkey’s With Thanks is a global, annual platform, wherein […]

Australian Rules football on grass
  • Uncategorised

AIA Australia Partners With Yet Another AFL Team

AIA Australia has announced that it is now the official life, health and wellbeing partner to the AFL’s St Kilda Football Club. According to the company, the new partnership will provide club members with learnings, tools, and strategies that they can use to lead healthier lifestyles. Members will at the same time receive access to […]

Apple Ads Spark $16M Lawsuit
  • Technology

Apple Ads Spark $16M Lawsuit

Apple has been fined $16 million for misleading ads. Tim Cook pays it with loose change from behind the couch.

by B&T Magazine

B&T Magazine
AppsVillage Partners With TikTok To Allow SMBs To Advertise To TikTok’s Aussie Users
  • Technology

AppsVillage Partners With TikTok To Allow SMBs To Advertise To TikTok’s Aussie Users

Small to medium sized businesses will now be able to advertise on TikTok through SaaS solutions provider AppsVillage (ASX:APV). APV will allow SMBs to create and manage campaigns on TikTok in under three minutes using its AI software and advertising management platform JARVIS. The partnership makes the most of TikTok’s self-service advertising offering which launched […]

DOUBLESTAR CO Turns Technology Stunning With New Brand Livery For Australia’s Own Advanced Navigation
  • Advertising

DOUBLESTAR CO Turns Technology Stunning With New Brand Livery For Australia’s Own Advanced Navigation

To keep pace with their transformative technology, Advanced Navigation turned to DOUBLESTAR CO for art direction, 3D modelling and design help that would capture the value proposition and offering of Advanced Navigation: AIR, LAND, SEA & SUB-SEA for their upcoming campaign “Accurate positioning in the most demanding conditions”. Advanced Navigation’s Head of Marketing Romain Pare […]

Tom Pitney Promoted To Strategy Director At Junkee Studio
  • Media

Tom Pitney Promoted To Strategy Director At Junkee Studio

Junkee Studio, oOh!media’s creative and social agency division, is capitalising on another successful year by announcing the promotion of Tom Pitney to Strategy Director. Pitney will now drive the direction of Junkee’s in-house creative and strategy team, which produces bespoke content solutions for brands to help them tell and share their stories across their owned […]

Cricket Australia Boss Slams Seven For Talking “Our Wonderful Game Down”
  • Media

Cricket Australia Boss Slams Seven For Talking “Our Wonderful Game Down”

Cricket Australia’s (CA) interim CEO Nick Hockley (main photo) has slammed broadcaster Seven for talking “our wonderful game down”. In a blistering attack on its broadcast partner, Cricket Australia lashed Seven for its ongoing legal stoush as it attempted to exit its four-year deal with the sport. As reported on B&T today, Seven West Media […]

by B&T Magazine

B&T Magazine
TAC’s Christmas Campaign Via TABOO Urges Victorians To ‘Spend It Wisely’
  • Campaigns

TAC’s Christmas Campaign Via TABOO Urges Victorians To ‘Spend It Wisely’

Road safety meets a time-honoured Christmas tradition with the launch today of the Transport Accident Commission’s ‘Spend it Wisely’ advent calendar initiative, developed in close partnership with Melbourne-based creative agency TABOO. The digital advent calendar provides 25 days of road safety tips, plus offers and discounts to businesses throughout the holiday season, to help Victorians […]

Fort Wayne, Indiana - Circa April 2017: Pepsi and PepsiCo Vending Machines Awaiting Repair. Pepsi is one of the largest beverage producers in the world IV
  • Marketing

PepsiCo ANZ Appoints New CMO For Snacks & Beverages

PepsiCo Australia and New Zealand has announced the appointment of Vandita Pandey to the newly created role of Chief Marketing Officer for both snacks and beverages. Pandey comes from Frito-Lay (a PepsiCo company) in the United States where she has spent the last 11 years in roles that span across marketing, corporate strategy, insights and […]