Fashion brand David Jones doesn’t just want people in the audience to ooh and ahh at its latest fashion collection, it wants everyone to be able to see everything as it comes out.
Which is why David Jones has decided to hook up with live streaming app Periscope to film the entire runway and all the new clothing.
— David Jones (@DavidJonesStore) February 2, 2016
If you’re fashion savvy – as this reporter is most definitely not – the live stream is tonight at 7pm.
“Having the video appear natively within the Twitter feed opens up an enormous new audience of viewers and will increase views of the stream considerably,” said a David Jones spokesperson. “We saw this as a great opportunity to give our customers access to all the action from fashion launch as it happened.”
It’s not unusual to see brands taking advantage of the live streaming app since its launch a year ago.
Brands such as Spotify and Red Bull had a dabble in the app last year, according to US publication AdWeek. And when it comes to what brands use it for, Karen Stocks, managing director of Twitter Australia, said there’s five key ways to take advantage of live streaming.
Product launches, live events and behind-the-scenes, such as DJ fashion show, are obvious ones as it enables a heap of people to gather on the internet and watch the unveiling.
Customer education and customer service are big too, said Stocks, explaining how fast food brands such as KFC are able to show what goes on behind the scenes and prove its products are not made with pink slime.
“These events used to always be behind closed doors and there used to be an air of mystery and exclusivity to it and Periscope lets people into that world a little bit,” she said.
“For a brand like David Jones it’s great to be able to bring its customers even closer.”
It’s not just brands that seem find the appeal of Periscope, as the whole of England and parts of the world were recently enthralled by a puddle of water that formed after some hefty rain in the UK.
The puddle – live streamed via an ad agency – became so popular brands were actually jumping on the hashtag #DrummondPuddleWatch to show just how witty they were.
Red Havas has announced the appointment of Haylie Marchant to the role of executive director, Red Havas Brisbane. In addition to leading the agency to drive growth in the Brisbane market, Haylie will also join the Red Havas national senior management team. Marchant brings 15 years experience building and running successful agencies in Australia and […]
After three years as executive creative director, Vince Lagana has departed The Monkeys to explore new interests and opportunities. Lagana said: “I’ve really enjoyed these three years as ECD at The Monkeys but now feels like the right time in my career to pursue other new and exciting opportunities. I’m proud to have worked on […]
As part of L’Oréal’s global corporate governance process, which sees a media review completed every four years, L’Oréal Australia and New Zealand have appointed GroupM agency Wavemaker as its new media agency from 1st October 2021. The review process was overseen by Ebiquity, an independent advisor to manage the process on behalf of L’Oréal Australia and […]
Logo designer BrandCrowd has created its own logo to align with the federal government’s ‘Arm Yourself’ vaccine campaign. Taking inspiration from the iconic World War Two image of Rosie the Riveter, the logo was created by a network of designers. According to BrandCrowd, “with the Australian government’s COVID-19 vaccination rollout under increasing scrutiny and accompanying […]
Nova 919 has announced that Jodie Oddy will officially join the station, with The Jodie Oddy Show set to kickstart Nova’s weekends. An Adelaide radio favourite and one of the most enduring and successful female media personalities in SA, Oddy joins Nova with over 13 years breakfast radio experience and is excited to be getting […]
Jacqueline Gonzales [featured image] is the Head of Global Marketing at Squarespace. In this piece, she shares her best pieces of advice for launching a campaign globally. It’s estimated that we see between 6,000 to 10,000 ads every single day. In today’s digital landscape we’re constantly bombarded by so many different brand messages from every […]