Dating App Thanks Masturbators For Resisting Lockdown Sex In Colourful New Campaign

Dating App Thanks Masturbators For Resisting Lockdown Sex In Colourful New Campaign
SHARE
THIS



British-based dating app Badoo has created a series of ads to celebrate the nation’s masturbators who have selflessly resisted the call to have sex during the global pandemic.

According to research by the company, some 37 per cent of singletons admitted they had masturbated more than usual during lockdown – an average of once a day, every week, from March 23rd until now.

The campaign is the work of London-based agency The Romans who worked with illustrator, Alice Skinner, to create the colourful collection of illustrations, evoking an almost dogged WW2 spirit encouraging masturbation and solo sex – with slogans including “Flick For Victory” and “Make Do and Masturbate”.

The campaign will feature on billboards, fly posters across London and on the company’s social media.

Commenting on the work, Badoo’s UK marketing director Natasha Briefel said: “We know being single in lockdown has been tough for many, so wanted to find a fun and playful way to open up an honest conversation about masturbation and solo sex, while saying thank you to those who have avoided temptation to break the rules.

“We’ve seen lots of great connections being made during this period of digital courtship in lockdown, so want to encourage our users to be kind to one another, chat, meet and date honestly and safely when they’re comfortable doing so,” Briefel added.

 

 

 

 

 

 

 

Please login with linkedin to comment

Ad campaigns Badoo

Latest News

Roger Federer Stars In New UNIQLO Campaign
  • Advertising

Roger Federer Stars In New UNIQLO Campaign

Global apparel retailer UNIQLO has launched “LifeWear: Made for All,” a new multimedia campaign. It features personal, insightful interviews with tennis legend Roger Federer, renowned NYC artist Futura, UNIQLO Team Sweden’s table-tennis champ Anna-Carin Ahlquist, Uniqlo U Artistic Director Christophe Lemaire of the UNIQLO Paris R&D Centre, the company’s social mission partners, and other voices […]

Red Havas’s Alex Erasmus Moves Into The Haus
  • Marketing

Red Havas’s Alex Erasmus Moves Into The Haus

Independent communications group The Haus has appointed Alex Erasmus to the position of Group Strategy Director. Erasmus joins from Red Havas, where he spent the last four years. Most recently, he was National Head of Strategy. He comes with a wealth of experience across PR, social, content, digital, experiential and sponsorship, making him the perfect […]

How The Consumer Data Right Has Is Changing Australia (For Businesses)
  • Technology

How The Consumer Data Right Has Is Changing Australia (For Businesses)

The Consumer Data Right has been billed as a revolutionary new way for Australian businesses and customers to share data. Over two parts, smrtr’s co-founder and CTO Boris Guennewig looks at how it is changing how consumers and businesses use data. The Consumer Data right – as the name would suggest – is all about […]

Opinion

by B&T Magazine

B&T Magazine
Captify And Xandr Combine For New Product
  • Media

Captify And Xandr Combine For New Product

Captify has today announced the next evolution of its use of Xandr’s platform, Xandr Curate. Programmatic buyers will be able to activate Captify’s live, intent-driven audiences – built by billions of real-time searches from global publisher and e-commerce sites – across curated multi-seller video private marketplaces (PMPs) in one of the largest omnichannel, global exchanges. […]